VP of Growth Marketing

eMoney Advisor

. Build monthly, quarterly, and annual marketing plans aligned with budget and revenue growth goals .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $202,000 - $263,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B demand generation, marketing automation, and data-driven campaign strategies. Proven ability to lead cross-functional teams, optimize marketing performance, and drive revenue growth through strategic planning and execution.

Highest-signal resume keywords

B2B Demand Generation ExperienceMarketing Automation PlatformsConversion Rate OptimizationData Analysis and ReportingTeam Leadership and Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationLifecycle MarketingCampaign DevelopmentBudget ManagementPerformance MetricsAccount-Based MarketingSEO/SEMData StrategyCross-Functional CollaborationAI Integration in Marketing

Soft Skills

Analytical SkillsCreative ThinkingAttention to DetailMultitaskingStrategic Planning

Tools & Technologies

EloquaSalesforceLookerPowerBIGoogle Data Studios

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

B2B SalesRevenue GrowthMarketing OperationsClient RelationshipsCampaign Effectiveness

About the role

Key responsibilities & impact

Build monthly, quarterly, and annual marketing plans aligned with budget and revenue growth goals
Lead retention marketing strategies and campaigns to grow product and service adoption, expansion, and client relationships
Develop adoption metrics and KPIs to measure campaign effectiveness
Manage upsell and cross-sell campaigns and improve ROI, conversion, and audience expansion
Identify new media channels, growth strategies, and tactics
Establish measurement methodologies and analyze ROI and success criteria
Oversee marketing operations reporting for demand and retention efforts
Design and execute data strategy, including data enrichment, standardized processes, hygiene, governance, and utilization
Improve marketing agility through documented processes and streamlined workflows
Set performance targets across channels and provide insights to optimize marketing performance
Collaborate with Sales leadership on lead tracking, reporting, handoff, and conversion processes
Support strategic planning, reverse waterfall goal setting, and budget planning with the Head of Marketing
Coordinate with marketing communications, product marketing, and sales enablement/operations on campaign initiatives
Oversee multi-touch nurturing campaigns, landing pages, and content placement
Create and execute digital strategy, including SEO/SEM, LinkedIn and paid social campaigns, and cost-per-lead tactics
Use digital metrics such as site traffic and conversion rates to optimize marketing expenses
Set lead goals and demand-funnel stage/conversion rates and optimize results
Oversee integrated inbound, outbound, and partner marketing campaigns
Oversee events strategy covering tradeshows, webinars, hosted VIP events, and an annual Summit, with performance reporting and ROI focus
Collaborate with sales development and sales to maintain lead-to-revenue processes aligned with business goals and go-to-market strategy
Manage team performance and workforce planning alongside the Head of Marketing
Lead, coach, and inspire demand, events, marketing operations, and retention marketing professionals

Requirements

What you’ll need

Bachelor’s Degree
15+ years of B2B demand generation experience
7+ years of management experience
Strong experience with Eloqua or another marketing automation platform, Salesforce, and Account-Based Technology platforms
Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
Experience with BI platforms such as Looker, PowerBI, and/or Google Data Studios
Experience managing budgets and evaluating hiring needs across the team
Experience working across Marketing, Business Development, and Sales to define and develop scalable revenue-driving business processes
Proven success supporting or collaborating with Enterprise-level Sales and Marketing teams
Familiarity with long-cycle B2B sales motions, account-based marketing strategies, and cross-functional go-to-market execution
Experience integrating AI into marketing strategies is highly preferred
Ability to translate business objectives into marketing goals, KPIs, technical requirements, and executive-level reports
Strong analytical skills and ability to make commercially impactful recommendations based on data
Creative approach to campaign development
Strategic, objective-driven planning and reporting
Ability to multitask and prioritize in a fast-paced, dynamic work environment
Attention to detail and focus on quality results
Strong partnership with sales
Demonstrated experience managing cross-functional teams

Benefits

Comp & perks

Annual bonus program
Retirement contributions
Health insurance
Sick leave
Parental leave
Paid time off
Inclusive, people-first culture
Equal employment opportunity workplace