VP of Growth Marketing

eMoney Advisor

. Report to the Head of Marketing .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $202,000 - $263,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation, marketing operations, and client retention, with a strong focus on data-driven strategies and performance optimization. Proven ability to lead cross-functional teams and develop scalable marketing plans aligned with business objectives.

Highest-signal resume keywords

B2B Demand GenerationMarketing Automation PlatformsConversion Rate OptimizationData Strategy DevelopmentCross-Functional Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationLifecycle MarketingCampaign DevelopmentPerformance ReportingBudget ManagementKPI DevelopmentMarketing AnalyticsAccount-Based MarketingSEO/SEMDigital Strategy

Soft Skills

Analytical SkillsAttention to DetailMultitaskingStrategic PlanningCollaboration

Tools & Technologies

EloquaSalesforceLookerPower BIGoogle Data Studio

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

B2B SalesClient RetentionMarketing OperationsRevenue GrowthCross-Sell Campaigns

About the role

Key responsibilities & impact

Report to the Head of Marketing
Lead demand generation, marketing operations, and client retention across the marketing organization
Build monthly, quarterly, and annual marketing plans aligned with budget and revenue growth goals
Lead retention marketing strategies and campaigns to increase product and service adoption, growth, and expansion
Develop adoption metrics and KPIs to measure campaign effectiveness
Manage upsell and cross-sell campaigns and improve ROI, conversion, and audience expansion
Identify new media channels, growth strategies, and tactics
Establish measurement methodologies and analyze ROI and success criteria
Oversee marketing operations reporting for demand and retention decision-making
Design and execute data strategy, including data quality, enrichment, governance, and standardized processes
Improve marketing agility through documented processes and streamlined workflows
Set performance targets across channels and optimize marketing performance
Collaborate with Sales leadership on lead tracking, reporting, and conversion processes
Support strategic planning, reverse waterfall goal setting, and budget planning and management
Coordinate with marketing communications, product marketing, and sales enablement/operations on campaign initiatives
Oversee multi-touch nurturing campaigns, landing pages, and content placement
Create and execute digital strategy, including SEO/SEM and paid social campaigns
Use digital metrics to test online performance and optimize marketing expenses
Set lead goals and demand-funnel conversion rates and optimize results
Oversee integrated inbound, outbound digital, partner marketing, and events campaigns
Manage tradeshows, webinars, VIP events, and annual Summit strategy with performance reporting and ROI tracking
Collaborate with sales development and sales on lead-to-revenue processes aligned with business goals and go-to-market strategy
Manage team performance and workforce planning with the Head of Marketing

Requirements

What you’ll need

Bachelor’s Degree
15+ years of B2B demand generation experience
7+ years of management experience
Strong experience with Eloqua or another marketing automation platform, Salesforce, and Account-Based Technology platforms
Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
Experience with BI platforms such as Looker, Power BI, and/or Google Data Studios
Experience managing budgets and evaluating hiring needs across the team
Experience working across Marketing, Business Development, and Sales to define and develop scalable revenue-driving business processes
Proven success supporting or collaborating with Enterprise-level Sales and Marketing teams
Familiarity with long-cycle B2B sales motions, account-based marketing strategies, and cross-functional go-to-market execution
Experience integrating AI into marketing strategies highly preferred
Ability to translate business objectives into marketing goals, KPIs, technical requirements, and executive-level reports
Strong analytical skills
Ability to develop campaigns
Strategic, objective-driven planning and reporting
Ability to multitask and prioritize in a fast-paced environment
Attention to detail and focus on quality results
Experience managing cross-functional teams

Benefits

Comp & perks

Annual bonus program
Retirement contributions
Health insurance
Sick leave
Parental leave
Paid time off
Inclusive, people-first culture
Equal employment opportunity workplace