Head of Integrated Marketing

Empower

. Own and evolve Empower's enterprise brand strategy, positioning, value proposition, and brand architecture .

Posted 11/7/2026full-timeRemote • United StatesLead💰 $187,000 - $271,150 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enterprise brand strategy, integrated marketing, and paid media management, with a strong focus on consumer insights and performance measurement. Proven ability to lead high-performing marketing teams and drive brand recognition and engagement across multiple channels.

Highest-signal resume keywords

Enterprise Brand StrategyIntegrated Marketing CampaignsPaid Media ManagementConsumer InsightsMarketing Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand ArchitectureFull-Funnel Marketing StrategiesMarketing Mix ModelingAttribution AnalysisCustomer Acquisition Cost (CAC)Customer Lifetime Value (LTV)Campaign Performance ReportingCompetitive AnalysisBrand Health Measurement

Soft Skills

LeadershipCollaborationInfluencing Executive StakeholdersTeam DevelopmentStrategic Thinking

Tools & Technologies

Marketing Analytics PlatformsCampaign Testing ToolsMedia Measurement ToolsCreative Agency ManagementBudget Management Systems

Certifications & Qualifications

Bachelor's Degree in MarketingMaster's Degree in Marketing or Business Administration (MBA)

Industry Keywords

Financial ServicesRetirement ServicesWealth ManagementConsumer BrandExperiential Marketing

About the role

Key responsibilities & impact

Own and evolve Empower's enterprise brand strategy, positioning, value proposition, and brand architecture
Translate business priorities into integrated marketing strategies across brand communications, product experiences, partnerships, customer interactions, and go-to-market initiatives
Use consumer research, competitive intelligence, cultural insights, and brand analytics to strengthen differentiation, relevance, and engagement
Lead full-funnel marketing strategy, brand marketing, paid media, and integrated campaigns across awareness, consideration, acquisition, engagement, and retention
Direct brand and paid media investment strategy, budget allocation, and channel planning
Establish strategic direction for campaigns across television, digital advertising, social media, experiential marketing, and emerging channels
Partner with Creative and manage external creative and media agency relationships
Establish integrated marketing processes for planning, briefing, prioritization, execution, measurement, and optimization
Ensure brand consistency across paid, owned, and earned media and customer touchpoints
Develop and maintain enterprise brand guidelines, systems, assets, and tools
Lead sponsorship and strategic partnership strategy, including sports, entertainment, talent, and experiential activations
Establish performance criteria and measurement frameworks for sponsorships, partnerships, and brand investments
Define brand health metrics and performance indicators
Collaborate with Analytics and Finance on attribution, incrementality, marketing mix measurement, CAC, and LTV
Apply experimentation, consumer research, campaign testing, and performance insights to improve effectiveness and investment decisions
Build, develop, and lead high-performing marketing teams and leaders
Partner with Creative, Brand Communications, Workplace Marketing, Media, Product, Sales, Customer Experience, Analytics, Finance, and executive leadership
Drive measurable improvements in national brand recognition, differentiation, customer engagement, and commercial growth

Requirements

What you’ll need

Bachelor's degree in Marketing or a related field
12+ years of brand and marketing leadership experience, including enterprise brand strategy, integrated marketing, and paid media management at scale
Demonstrated experience building, strengthening, or accelerating a nationally recognized consumer brand
Experience developing and executing full-funnel marketing strategies connecting brand awareness and consideration with customer acquisition, engagement, retention, and business growth
Experience managing large-scale paid media investments, integrated marketing campaigns, marketing budgets, and creative and media agency relationships
Expertise in brand strategy, brand positioning, brand architecture, consumer insights, competitive analysis, and brand health measurement
Experience developing integrated campaigns across traditional, digital, social, and experiential marketing channels
Knowledge of marketing measurement and economics, including media effectiveness, attribution, incrementality, customer acquisition cost (CAC), customer lifetime value (LTV), and marketing mix modeling (MMM)
Demonstrated ability to influence executive stakeholders and collaborate across complex, cross-functional organizations
Experience building, developing, and leading high-performing marketing teams and senior leaders
Experience using marketing analytics, consumer research, media measurement, and campaign performance reporting platforms
Experience managing enterprise-level marketing budgets and external agency partnerships with accountability for investment performance
Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
Reliable high-speed wired internet connection and suitable home workspace required for remote work
Master's degree in Marketing, Business Administration (MBA), or a related field (preferred)
Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives (preferred)
Experience in financial services, retirement services, wealth management, or another regulated consumer industry (preferred)
Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential brand activations (preferred)
Experience implementing advanced marketing measurement approaches (preferred)

Benefits

Comp & perks

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) open to all
Bonus program opportunity for non-sales positions
Other necessary computer equipment provided
Flexible work environment