Senior Influencer Marketing Manager

Empower

. Define, lead, and continuously evolve Empower’s enterprise-wide influencer marketing strategy across social media platforms .

Posted 11/12/2026full-timeRemote • United StatesSenior💰 $105,700 - $149,275 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading enterprise-scale influencer marketing strategies, managing external partnerships, and ensuring compliance with FTC guidelines. Strong analytical and communication skills are essential for evaluating campaign effectiveness and presenting insights to senior leadership.

Highest-signal resume keywords

Influencer Marketing Strategy DevelopmentAgency ManagementFTC Compliance KnowledgeKPI Definition and AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingMarketing StrategyBudget ManagementPerformance MeasurementContract NegotiationStakeholder Relationship ManagementCampaign Effectiveness EvaluationContent Guidelines DevelopmentRisk ManagementAudience Behavior Analysis

Soft Skills

Strong Written CommunicationVerbal CommunicationExecutive Presentation SkillsInfluencing SkillsCollaboration

Industry Keywords

Social Media PlatformsBrand Safety PracticesInfluencer Disclosure RequirementsCultural OpportunitiesStrategic Partnerships

About the role

Key responsibilities & impact

Define, lead, and continuously evolve Empower’s enterprise-wide influencer marketing strategy across social media platforms
Establish strategic vision, creative direction, content guidelines, and partnership governance for influencer marketing initiatives
Identify emerging social media platforms, creator trends, audience behaviors, and cultural opportunities
Develop and manage the annual influencer marketing operating plan, investment strategy, and budget allocation
Provide strategic oversight of external influencer marketing agencies, including performance, accountability, and delivery
Lead influencer marketing initiatives across always-on programs, product launches, brand campaigns, and strategic partnerships
Oversee influencer identification, evaluation, partnership negotiations, contracting, and relationship governance
Partner with Brand, Social Media, Communications/Public Relations, Creative, Legal, Media, Data, and Product teams
Establish KPIs, measurement frameworks, reporting standards, and optimization strategies
Present performance, investment recommendations, and strategic insights to senior leadership
Own influencer compliance, brand safety, and risk management frameworks aligned with FTC guidelines, regulatory requirements, and company policies
Drive outcomes through cross-functional collaboration, agency leadership, and indirect influence

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field
8+ years of marketing experience, including substantial specialization in influencer marketing
Demonstrated experience developing and leading enterprise-scale influencer marketing strategies and programs
Experience managing influencer marketing agencies, external partners, and complex stakeholder relationships
Experience overseeing influencer partnership negotiations, contracts, and marketing investments
Working knowledge of FTC endorsement guidelines, influencer disclosure requirements, and brand safety practices
Strong analytical skills, including experience defining marketing KPIs, evaluating campaign effectiveness, and communicating performance insights
Strong written and verbal communication skills, executive presentation capabilities, and cross-functional stakeholder management experience
Ability to influence business outcomes through indirect leadership and collaboration across multiple functions
Applicants must be authorized to work for any employer in the U.S.
Must have reliable high-speed internet with a wired connection and a suitable home workspace with limited disruption
Must have fiber, cable, or DSL internet connectivity
May be required to work in the office if home work environment and internet connection are inadequate

Benefits

Comp & perks

Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play
Flexible work environment
Other necessary computer equipment provided
Non-sales positions have the opportunity to participate in a bonus program