Director, Field & Integrated Marketing

EnableComp

. Own event and tradeshow strategy and execution across industry, company-hosted, and corporate-owned events .

Posted 11/11/2026full-timeRemote • Tennessee • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event and webinar strategy, execution, and management, with a strong focus on ROI analysis and lead generation. Proficient in budget management and cross-functional collaboration to drive marketing initiatives and pipeline growth.

Highest-signal resume keywords

Event ManagementWebinar Program OwnershipB2B Marketing ExperienceBudget ManagementCross-Functional Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event ExecutionROI AnalysisLead GenerationDashboard ReportingMarketing Strategy

Soft Skills

Problem-SolvingTime ManagementOrganizationAttention to DetailCollaboration

Tools & Technologies

HubSpotSalesforceZoom WebinarEvent Registration PlatformsMicrosoft Office

Industry Keywords

B2B MarketingHealthcare ExperienceRCM ExperienceIntegrated MarketingGo-To-Market Strategy

About the role

Key responsibilities & impact

Own event and tradeshow strategy and execution across industry, company-hosted, and corporate-owned events
Build and manage the annual events portfolio and budget using ROI analysis
Create client-facing event experiences, executive roundtables, hospitality programs, and advisory sessions
Improve pre-, during-, and post-event communications to build the sales pipeline
Support booth setup and teardown at large-scale shows
Own the Zoom Webinar program from editorial planning through live delivery and on-demand repurposing
Partner with subject matter experts, clients, and sales to develop demand-generating webinars
Optimize industry webinars and speaking engagements for lead generation and brand building
Manage event and webinar leads through registration platforms, HubSpot, and Salesforce
Secure and develop speaking opportunities for EnableComp experts
Build and own integrated go-to-market plans tied to pipeline and revenue goals
Allocate budgets based on cost per opportunity, pipeline contribution, and ROI
Test and scale event and webinar formats, audiences, offers, and follow-up cadences
Partner with product marketing on positioning, launch messaging, and competitive context
Work with sales on lead conversion, follow-up speed, and lead quality
Own event- and webinar-sourced and influenced pipeline
Produce reports, dashboards, and quarterly business reviews for marketing and executive leadership
Coordinate event targeting with account-based marketing and sales outreach
Direct agency and vendor partners for logistics, production, and creative support
Motivate cross-functional teams and ensure strong event ROI
Own event and webinar planning and budgets
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree required in Marketing, Communications, or another related discipline
10+ years of B2B marketing experience, including field, integrated, or go-to-market marketing
Experience owning event and webinar programs and leading cross-functional programs
Healthcare or RCM experience strongly preferred
Expert-level understanding of event execution and management
Ability to leverage varied marketing and communication channels
Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms
Experience managing multiple third-party agencies and vendors
Budget and expense management experience, including multi-event portfolio ownership
Ability to build dashboards and report on pipeline and ROI
Strong computer proficiency, including Microsoft Office, Zoom, and other learning technology
Equivalent combination of education and experience will be considered
Regular and predictable attendance
Willingness to travel, including onsite presence at large-scale shows for booth setup and teardown
Strong leadership and problem-solving skills
Ability to work independently and collaboratively
Knowledge of current marketing trends and ability to implement them
Ability to influence cross-functional stakeholders without direct authority
Excellent time management, organization, and attention to detail

Benefits

Comp & perks

Professional growth and development support
Tools, resources, and support for career growth
Flexible, family-oriented work culture
Work-life balance emphasis
Remote work arrangement
Equal opportunity workplace free from discrimination and harassment