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Senior Marketing Manager – Narrative and Launch
EnCharge AI. Drive marketing launches, including planning, sequencing, proof points, readiness, and hands-on execution .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing strategy, including positioning, messaging architecture, and multichannel launch execution. Proficient in creating enablement materials and translating complex technology for diverse audiences.
Highest-signal resume keywords
7+ Years Of Marketing ExperiencePositioning And Messaging ArchitectureHands-On Execution ExperienceCreative Experience With AgenciesSemiconductor Or AI Infrastructure Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Launch PlanningContent CreationTechnical WritingCompetitive ResearchBrand DevelopmentProcess BuildingAudience DefinitionLaunch MechanicsEnablement SystemsPublic Performance Claims Review
Soft Skills
Judgment About Public ClaimsClear WritingComfort With Ambiguity
Tools & Technologies
Digital MarketingPR CoordinationEvent Management
Industry Keywords
SemiconductorAI InfrastructureMultichannel MarketingTechnical SalesInternal Communications
About the role
Key responsibilities & impact- Drive marketing launches, including planning, sequencing, proof points, readiness, and hands-on execution
- Coordinate digital marketing, PR, and events into coherent multichannel launches
- Help develop brand, corporate, and product narratives through research, testing, and evidence
- Apply messaging consistently across websites, decks, briefs, booths, briefings, and field materials
- Create content, social, creative, and event materials
- Coordinate vendors and freelancers and maintain quality standards
- Translate complex technology into explainers, technical briefs, launch narratives, and customer stories
- Review public performance claims for accuracy and defensibility
- Research competitors and inform positioning
- Build enablement materials for business development and technical sales
- Support brand development, analyst and press relations, internal communications, and marketing strategy
- Build marketing frameworks, launch processes, enablement systems, and competitive cadence from scratch
- Report to the SVP of Marketing
Requirements
What you’ll need- 7+ years of marketing experience, including roles owning positioning, messaging, and launches
- Command of positioning and messaging architecture, audience definition, launch mechanics, enablement, competitive practice, and brand expression
- Ability to become fluent quickly in complex technology and communicate it to audiences without the same context
- Ability to work closely with engineers and chip architects
- Judgment about public claims and commitment to precise, supportable messaging
- Clear writing about complicated topics for technical and non-technical readers
- Experience building processes where none existed
- Hands-on execution experience, including writing content, running events, briefing freelancers, and shipping work
- Creative experience making work or working directly with creative teams and agencies
- Comfort with ambiguity and hardware timelines
- Semiconductor or AI infrastructure experience preferred, not required
- Ability to travel to offices, customers, and industry events several times a year
Benefits
Comp & perks- Annual performance-based cash bonus
- Initial equity grant of stock options vesting over four years
- Comprehensive medical, dental, and vision insurance options with 100% of premium costs covered by the company
- 401(k) plan with company match
- 20 days of accrued Paid Time Off (PTO)
- 12 paid company holidays
- Up to 12 weeks of fully paid parental leave for birthing and non-birthing parents
- Birthing mothers eligible for an additional up to 8 weeks paid