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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital marketing campaigns, including strategic planning, execution, and performance optimization. Proficient in utilizing major advertising platforms and analytics tools to drive client success and enhance operational efficiency.
Highest-signal resume keywords
Digital Marketing SolutionsCampaign ManagementGoogle AnalyticsClient Relationship ManagementStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign OptimizationAudience TargetingAttribution StrategiesPerformance Analysis
Soft Skills
Communication SkillsOrganizational SkillsProblem-Solving SkillsStrategic ThinkingRelationship Building
Tools & Technologies
Google Tag ManagerDomoGoogle AdsMeta AdsProgrammatic Advertising Platforms
Certifications & Qualifications
CLEAR™ Identity Verification
Industry Keywords
Higher EducationDigital Marketing TrendsCampaign ReportingClient RetentionOperational Workflows
About the role
Key responsibilities & impact- Serve as the primary strategic and operational point of contact for assigned digital marketing clients
- Manage the full lifecycle of digital marketing campaigns, including onboarding, strategic planning, coordination, launch readiness, optimization, reporting, and ongoing performance management
- Lead day-to-day management of a portfolio of digital marketing clients and campaigns
- Coordinate campaign execution across Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams
- Manage campaign timelines, deliverables, approvals, and operational workflows
- Monitor campaign pacing, performance, and KPIs; identify optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance
- Analyze reporting data and platform insights to develop recommendations and communicate performance to clients and stakeholders
- Lead client meetings, performance reviews, onboarding discussions, and strategic planning conversations
- Troubleshoot campaign, tracking, reporting, and operational issues
- Support client retention, renewals, campaign expansion, and additional digital marketing strategies
- Collaborate cross-functionally to improve workflows, operational efficiency, communication processes, and service delivery standards
- Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices
Requirements
What you’ll need- 5+ years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles
- Strong understanding of digital marketing solutions including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies
- Hands-on experience with major advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms
- Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms
- Strong consultative mindset with excellent presentation, communication, and relationship-building skills
- Ability to explain technical and performance concepts clearly across varying levels of client expertise
- Exceptional organizational, strategic thinking, problem-solving, and operational management capabilities
- Ability to manage multiple priorities simultaneously within a fast-paced and evolving environment
- Experience working with higher education institutions or within higher education environments preferred
- Required to complete and pass a CLEAR™ identity verification as part of pre-employment screening
- Must be eligible to work in the U.S.
Benefits
Comp & perks- Health insurance
- Retirement contributions
- Paid time off
- Comprehensive benefits package
- Programs that support employee well-being
- Potential eligibility for variable compensation in addition to base salary
