Enrollment Marketing Consultant

Encoura

. Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies .

Posted 10/7/2026full-timeRemote • United StatesMid-LevelSenior💰 $75,000 - $93,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in enrollment marketing strategy, campaign execution, and data analysis to optimize student engagement and achieve institutional enrollment goals. Proficient in building relationships and collaborating with cross-functional teams to deliver impactful marketing solutions.

Highest-signal resume keywords

Enrollment Marketing StrategyCampaign ExecutionData AnalysisClient PresentationsCRM Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign DesignStrategic Student SearchPerformance MonitoringMarket ResearchCommunication Plan Development

Soft Skills

Excellent Verbal CommunicationStrong Interpersonal SkillsOrganizational SkillsFlexibilityTeam Collaboration

Tools & Technologies

CRM SystemsMicrosoft OfficePresentation Software

Certifications & Qualifications

CLEAR™ Identity Verification

Industry Keywords

Higher EducationEnrollment ManagementOffice of AdmissionsMulti-Channel MarketingProspect Engagement

About the role

Key responsibilities & impact

Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
Build and maintain relationships with partner institutions through proactive communication and collaboration
Analyze institutional enrollment goals, current marketing efforts, and opportunities to support strategic recommendations
Translate institutional needs into actionable marketing plans aligned with enrollment objectives
Contribute to renewal conversations and identify additional solutions or services aligned with institutional goals
Coordinate student search strategy, prospect segmentation, and purchase planning with Enrollment Services
Develop and implement electronic and print communication plans with the creative team
Support digital marketing through campaign coordination, execution support, and performance monitoring
Partner with internal cross-functional teams to deliver projects accurately and on schedule
Contribute to complex, multi-channel enrollment marketing initiatives
Monitor campaign performance and enrollment metrics, identify trends, and recommend adjustments
Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights
Incorporate enrollment consulting, market research, and data analysis into campaign recommendations
Optimize student search, communications, digital marketing, and prospect engagement activities
Lead client presentations, training sessions, and strategic discussions as needed
Support internal alignment around client goals, campaign priorities, and project execution
Contribute to knowledge sharing, process improvement, and best-practice development
Participate in professional development in enrollment marketing strategy, communications, and analytics
Within 1 month: understand department structure and observe client engagements
Within 3 months: participate in client-facing solutions and internal cross-functional teams
Within 6 months: assume responsibility for assigned clients and manage ongoing projects

Requirements

What you’ll need

Bachelor’s degree required; master’s degree preferred
5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting
Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies
Ability to understand and communicate multifaceted data and outcomes
Prior involvement in strategic student search purchasing and execution
Excellent verbal and written communication skills
Comfortable with public speaking and presenting concepts to large audiences
Knowledge of CRM and other admissions technologies preferred
Extensive knowledge of Microsoft Office products and presentation software
Strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions
Flexibility and adaptability to changing priorities
Strong organizational and time-management skills with the ability to oversee multiple projects concurrently
Ability to work effectively independently and as part of a collaborative team environment
Successful candidates must complete and pass CLEAR™ identity verification as part of pre-employment screening
Must be eligible to work in the U.S.

Benefits

Comp & perks

Health insurance
Retirement contributions
Paid time off
Other programs supporting employee well-being
Certain roles may be eligible for variable compensation in addition to base salary