Product Marketing Manager

Encoura

. Convey the benefits of the Encourage program for educators and students .

Posted 10/7/2026full-timeRemote • United StatesSeniorLead💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy execution, go-to-market planning, and product positioning within the education technology sector. Proven ability to develop targeted campaigns, collaborate with cross-functional teams, and effectively communicate value propositions.

Highest-signal resume keywords

B2B Marketing ExperienceGo-To-Market PlanningSaaS Industry ExperienceSalesforce Sales CloudPragmatic Marketing Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentCampaign ExecutionBuyer Persona DevelopmentMarket Feedback CollectionProduct Launch Activities

Soft Skills

Excellent Communication SkillsCreative Problem SolvingProject ManagementTeam CollaborationSelf-Starter

Tools & Technologies

Salesforce Marketing CloudCRM PlatformsMarketing Automation Tools

Certifications & Qualifications

CLEAR™ Identity Verification

Industry Keywords

Education TechnologyK12 SchoolsMarket DifferentiationMessaging and PositioningHigh-Tech Industry

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Convey the benefits of the Encourage program for educators and students
Execute Encoura's B2B marketing go-to-market strategy with Product and Partnerships teams
Lead development of messaging, content, collateral, event deliverables, and targeted campaigns
Understand the competitive marketplace and differentiators in the college and career planning market
Develop and refine buyer personas for products and services
Cultivate subject-matter expertise on Encourage products and use cases
Develop seasonal go-to-market plans and drive execution
Create positioning statements, target personas, email campaigns, website copy, marketing collateral, and sales presentations
Train Partnerships and other client-facing teams and develop internal and external tools
Collect market feedback to inform product positioning and innovation
Collaborate on new product releases and lead product launch activities
Represent Encourage at conferences, partner meetings, client visits, school and district demos, focus groups, and other events; anticipated travel 10%–20%
Report to the Vice President of Marketing for Encourage
Support scaling products in K12 schools and enabling future growth

Requirements

What you’ll need

Bachelor's degree and at least seven years of relevant experience
Minimum five years of experience in B2B marketing
Experience from a high-tech SaaS company; education tech industry experience preferred
Experience with go-to-market planning and execution
Working knowledge of the Pragmatic Marketing approach, with direct experience preferred
Experience providing industry-level messaging and positioning and clearly articulating value and differentiation
Experience working closely with field sales teams to deliver content and gather feedback
Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform
Excellent communication skills, including writing and presenting
Ability to execute multiple projects simultaneously and complete projects with tight deadlines
Ability to think creatively while making decisions based on data
Motivated self-starter who thrives in a fast-paced environment
Teamwork skills and proven ability to manage external resources and collaborate with other functions
Must complete and pass CLEAR™ identity verification as part of pre-employment screening
Must be eligible to work in the U.S.

Benefits

Comp & perks

Health insurance
Retirement contributions
Paid time off
Other programs that support employee well-being
Certain roles may be eligible for variable compensation in addition to base salary