Vice President, Marketing

Encoura

. Lead growth for Encourage high school student and educator programs, including nationwide adoption and engagement of the Encourage student app and educator platform .

Posted 11/2/2026full-timeRemote • United StatesLead💰 $170,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B and B2B2C marketing strategies, with a strong focus on student and educator engagement through various channels. Proven ability to lead high-performing teams and optimize marketing automation tools to drive growth in the K12 education sector.

Highest-signal resume keywords

B2B2C Marketing StrategySalesforce CRM OptimizationPaid Media Channels ExpertiseK12 Education MarketingLeadership and Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingBusiness DevelopmentLifecycle MarketingMobile App User AcquisitionWeb AnalyticsA/B/N TestingTag ManagementContent ManagementSEO/SEM/ASO/AEO/GEODigital Campaign Management

Soft Skills

Strong LeadershipCreative Problem-SolvingAnalytical SkillsCommunication SkillsEntrepreneurial Mindset

Tools & Technologies

Salesforce Marketing CloudMarketing Automation ToolsDigital SignageSocial Media PlatformsEmail Marketing Systems

Certifications & Qualifications

CLEAR™ Identity Verification

Industry Keywords

K12 EducationStudent EngagementEducator PartnershipsCustomer AcquisitionIntegrated Campaigns

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead growth for Encourage high school student and educator programs, including nationwide adoption and engagement of the Encourage student app and educator platform
Own B2B and B2B2C marketing strategy and execution
Drive student and educator acquisition, engagement, lifecycle marketing, partnerships, and integrated campaigns
Own student and high school educator marketing, including national education partnerships, digital and social campaigns, direct mail campaigns and operations, lifecycle marketing, media placements, events, website evolution, paid acquisition, SEO/SEM/ASO/AEO/GEO, and other channels
Build and grow a high-performing team, define roles and responsibilities, and manage professional development for direct reports
Drive B2B2C marketing initiatives for student, family, and educator growth, customer acquisition, and engagement
Lead acquisition marketing across paid social, paid search, display, affiliate, direct mail, in-classroom, digital signage, and other channels
Optimize Salesforce CRM and MarketingCloud systems
Co-lead Encourage brand strategy with the CMO and Creative team across paid and unpaid channels, including social media, PR, and partnerships
Collaborate with Creative and Digital teams on product/growth marketing, positioning, messaging, demand generation, content, sales enablement, partner marketing, social media, PR, AR, and marketing operations
Integrate marketing with content, product, design, engineering, support, sales, finance, operations, and HR teams
Report to the Chief Marketing Officer

Requirements

What you’ll need

15+ years of experience or equivalent demonstrated impact
Strong leadership, product marketing, business development, and operational skills
Track record of successfully launching and growing B2B2C offerings in K12
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent demonstrated impact
Expert-level knowledge of paid media channels, including social, search, affiliate, display, ASO, podcasts, and webinars
Experience in mobile app user acquisition
Understanding of marketing automation and site management, including web analytics, A/B/N testing, tag management, and content management
Experience with Salesforce CRM and Marketing Cloud
Passion for education and helping students find their ideal path to success
Creative and analytical problem-solving skills
Strong leadership and communication skills
Entrepreneurial mindset
Must complete and pass CLEAR™ identity verification during pre-employment screening
Must be eligible to work in the U.S.

Benefits

Comp & perks

Health insurance
Retirement contributions
Paid time off
Other programs that support employee well-being
Potential variable compensation in addition to base salary (role eligibility)