Director of Marketing

Endless Studios

. Build a content strategy for target audiences .

Posted 10/12/2026full-timeNew York City • New York • United StatesLead💰 $125,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing comprehensive marketing strategies that drive student acquisition and community engagement. Proficient in optimizing funnels and leveraging various channels, including paid media and influencer partnerships, to achieve growth metrics.

Highest-signal resume keywords

Growth Strategy DevelopmentFunnel OptimizationInfluencer MarketingCommunity EngagementCampaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyVideo ProductionAttribution AnalysisExperimentationSaaS Go-To-Market ExecutionValue Proposition DevelopmentKPI DefinitionAcquisition ScalingMarketing Engine BuildingCampaign Management

Soft Skills

LeadershipCollaborationCommunicationAdaptabilityCoaching

Tools & Technologies

AppLovinPaid Media PlatformsSocial MediaContent Management SystemsAnalytics Tools

Industry Keywords

Student AcquisitionCommunity GrowthHigher Education MarketingOrganic SocialCampus Events

About the role

Key responsibilities & impact

Build a content strategy for target audiences
Develop a social-first content and video engine showcasing student creators, projects, games, clubs, and success stories
Make Endless Studios community work visible, exciting, and shareable
Develop content explaining the value and impact of Endless Studios to educators, universities, and partners
Generate authentic content with educators, students, clubs, creators, and partners at scale
Build marketing strategies for high-school educators and university students
Create programs, toolkits, campaigns, and assets to launch and grow university communities and increase high-school educator adoption
Turn educators, students, and clubs into advocates and drivers of community growth
Own and optimize the website and student acquisition journey
Improve funnels from awareness through signup, activation, participation, and retention
Develop and test influencer marketing, creator partnerships, podcast advertising, AppLovin, paid media, and other acquisition channels
Connect content, community, events, and paid acquisition into an integrated growth strategy
Identify experiments and channels to scale student acquisition and engagement
Define KPIs and growth metrics across acquisition, activation, engagement, retention, and community growth
Build a test-and-learn approach to identify what works and where to scale investment
Lead and coordinate marketing efforts across the U.S.
Support Middle East marketing efforts by adapting global strategies and sharing programs, content, and learnings
Coordinate internal teams, agencies, creators, freelancers, and production partners
Translate priorities into campaigns, briefs, deliverables, and ownership
Identify internal and external resources needed to scale marketing

Requirements

What you’ll need

Track record of building marketing engines at the early stage
Hands-on player-coach leadership experience, executing campaigns directly while managing agencies and scaling strategies
Proven experience leading end-to-end growth strategy, funnel optimization, and SaaS-adjacent go-to-market execution
Experience with product launches and value proposition development
Deep fluency in attribution, experimentation, growth loops, and core unit economics
Track record of scaling acquisition across paid media, organic social, influencer partnerships, creator ecosystems, and campus/community events