Growth CRM Lead

Endure Capital

. Spearhead growth initiatives within Numan's lifecycle marketing function .

Posted 10/13/2026full-timeRemote • RomaniaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM, lifecycle marketing, and growth initiatives, with a strong focus on driving measurable revenue impact through data-driven strategies and effective campaign management. Proficient in developing and optimizing cross-sell, upsell, and referral programs while ensuring alignment with commercial goals.

Highest-signal resume keywords

CRM MarketingLead Conversion OptimizationSegmentation StrategiesCampaign Performance AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead NurtureAbandoned Basket ProgramsRetargeting CampaignsCross-Sell ProgramsUpsell ProgramsReferral ProgramsCampaign SetupAutomation LogicData AnalysisSegmentation

Soft Skills

CommunicationCollaborationProactive MindsetResults-DrivenProject Management

Tools & Technologies

Customer.ioBrazeKlaviyo

Industry Keywords

Lifecycle MarketingGrowth MarketingRevenue ContributionROICommercial Acumen

About the role

Key responsibilities & impact

Spearhead growth initiatives within Numan's lifecycle marketing function
Own and optimise lead conversion performance, including abandoned basket experimentation, retargeting campaigns, and new patient approval recovery
Develop and execute cross-sell and upsell programmes based on behavioural data and clinical relevance
Build and improve growth loops throughout the funnel, maximising referral programme performance and developing new referral capabilities
Drive incremental revenue through segmented promotional campaigns while protecting margin and long-term value
Lead test-and-learn initiatives across the full funnel
Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI
Use segmentation and behavioural insights to deliver personalised communications at scale
Collaborate with Paid Media, Product, and Commercial teams to coordinate lifecycle and paid channels
Champion experimentation and continuous improvement in CRM, growth marketing, and lifecycle trends
Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals
Own CRM growth performance across email, SMS, push, and direct mail
Work with Performance Marketing on retargeting strategies to drive revenue and long-term value

Requirements

What you’ll need

Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact
Sharp commercial acumen and ability to connect campaign decisions to margin, LTV, and business outcomes
Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels
Experience designing and optimising cross-sell, upsell, and referral programmes at scale
Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic
Strong analytical mindset and ability to translate data into actionable growth hypotheses
Experience developing segmentation strategies and personalised communications that protect value for high-LTV segments
Excellent project management skills, with ability to manage multiple campaigns and stakeholders simultaneously
Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product
Proactive, results-driven mindset and comfort operating in a fast-moving, commercially driven environment

Benefits

Comp & perks

Share options
25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
Health insurance with Vitality
Electric car salary sacrifice scheme with Octopus
Enhanced maternity and parental leave
A day off on your Birthday
Nursery benefit provided by YellowNest
Employee assistance programme, including access to therapy, financial planning and discounts
Generous pension, including employee and employer contributions
Flexible working options, including a dog-friendly office in Farringdon
Personal training and development budget via Learnerbly
Wellhub membership, giving access to over 2,000 locations in the UK
Cycle to work scheme
Season ticket loan
Discount on Numan products for friends and family
Paid volunteering days
An additional 2 weeks off once you reach your 5th anniversary with Numan