Growth CRM Lead

Endure Capital

. Spearhead growth initiatives within Numan's lifecycle marketing function .

Posted 10/13/2026full-timeRemote • PhilippinesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM, lifecycle, and growth marketing with a focus on driving measurable revenue impact through data-driven strategies. Proficient in managing and optimizing campaigns across various channels while ensuring alignment with business outcomes.

Highest-signal resume keywords

CRM Growth MarketingLead Nurture ProgrammesSegmentation StrategiesCampaign Performance AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingLead Conversion OptimizationCross-Sell Program DevelopmentUpsell Program DevelopmentReferral Program DesignData AnalysisCampaign SetupAutomation LogicBehavioural InsightsPerformance Measurement

Soft Skills

Commercial AcumenCommunication SkillsCollaboration SkillsProactive MindsetResults-Driven Approach

Tools & Technologies

Customer.ioBrazeKlaviyoEmail MarketingSMS MarketingPush NotificationsDirect Mail

Industry Keywords

Lifecycle MarketingLead ConversionRetargeting CampaignsPromotional CampaignsIncremental Revenue

About the role

Key responsibilities & impact

Spearhead growth initiatives within Numan's lifecycle marketing function
Own and optimise lead conversion performance, including abandoned basket flow experimentation, retargeting campaigns across paid social and owned channels, and new patient approval recovery rate
Develop and execute cross-sell and upsell programmes grounded in behavioural data and clinical relevance
Build and improve growth loops throughout the funnel, focusing on referral programme performance and new referral capabilities
Drive incremental revenue through segmented promotional campaigns while protecting margin and long-term value
Lead test-and-learn initiatives across the full funnel
Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI
Use segmentation and behavioural insights to deliver personalised communications at scale
Collaborate with Paid Media, Product, and Commercial teams to align lifecycle and paid channels
Champion experimentation and continuous improvement in CRM, growth marketing, and lifecycle trends
Manage growth projects from planning through execution
Own CRM growth performance across email, SMS, push, and direct mail
Work closely with Performance Marketing on retargeting strategies to drive revenue and long-term value

Requirements

What you’ll need

Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact
Sharp commercial acumen; ability to connect campaign decisions to margin, LTV, and business outcomes
Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels
Experience designing and optimising cross-sell, upsell, and referral programmes at scale
Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic
Strong analytical mindset and ability to translate data into actionable growth hypotheses
Experience developing segmentation strategies and personalised communications that protect value for high-LTV segments
Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously
Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product
Proactive, results-driven mindset and comfort operating in a fast-moving, commercially driven environment

Benefits

Comp & perks

Share options
25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
Health insurance with Vitality
Electric car salary sacrifice scheme with Octopus
Enhanced maternity and parental leave
A day off on your Birthday
Nursery benefit provided by YellowNest
Employee assistance programme (access to therapy, financial planning and discounts)
Generous pension (includes both employee and employer contributions)
Flexible working options, including a dog-friendly office in Farringdon
Personal training and development budget via Learnerbly
Wellhub membership, giving you access to over 2,000 locations in the UK
Cycle to work scheme
Season ticket loan
Discount on Numan products for your friends and family
Paid volunteering days
An additional 2 weeks off once you reach your 5th anniversary with Numan