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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Meta Ads Manager, optimizing paid social campaigns, and analyzing creative performance to drive actionable insights. Proficient in leveraging AI and automation for campaign efficiency and reporting.
Highest-signal resume keywords
Meta Ads ManagerCampaign OptimizationCreative Performance AnalysisAI and Automation ToolsHealthcare Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social ManagementAccount StructuringLarge Ad UploadsCreative TestingLanding Page TestingData AnalysisBudget OptimizationBidding StrategiesAudience TargetingPerformance Monitoring
Soft Skills
High Execution EnergyOwnershipAnalytical ThinkingCollaborationAdaptability
Tools & Technologies
SmartlyBI ToolsCAPIEvent Setup
Industry Keywords
Healthcare ComplianceCreative AnalysisUser-Generated ContentVideo AdvertisingStatic Advertising
About the role
Key responsibilities & impact- Run Numan’s Meta account hands-on every day
- Build and launch campaigns in Meta Ads Manager, including new account builds and large ad uploads
- Implement the Senior Paid Social Lead’s strategy and evolve account structures
- Optimise budgets, bidding, audiences and placements
- Monitor performance and platform diagnostics and resolve issues
- Handle ad policy, disapprovals and account restrictions within healthcare compliance guardrails
- Manage feeds in Smartly and develop template-led production
- Maintain bulk uploads, naming conventions and quality assurance
- Use AI and automation to improve launches, QA and reporting
- Analyse creative performance across formats, asset types and styles
- Use Motion and BI tools to identify winning hooks, angles and messages
- Turn analysis into creative briefs, hypotheses and live tests
- Run the creative testing programme and document results
- Plan and run landing page tests with the Growth team
- Report on CAC, LTV, payback and platform metrics
- Support signal quality work including CAPI, event setup and value-based optimisation
- Collaborate with brand, creative, CRO and data teams
- Report to the Head of Growth and work closely with the Senior Paid Social Lead
Requirements
What you’ll need- 3–5 years in paid social, mostly hands-on in Meta Ads Manager at meaningful spend
- Ability to build an account from scratch, restructure one and execute large ad uploads accurately
- Strong understanding of creative performance across video vs static and UGC vs hi-fi, supported by data
- Experience turning creative analysis into actionable insights for creative teams
- Hands-on experience running landing page or on-site tests
- Sound analytical habits: ability to explain what changed, why it changed and what to do next
- AI-first approach to tools and automation
- Appetite to learn from an expert and take on more responsibility
- High execution energy and ownership
Benefits
Comp & perks- Share options
- 25 days holiday plus bank holidays, increasing to 30 with tenure
- Health insurance with Vitality
- Electric car salary sacrifice scheme with Octopus
- Enhanced maternity and parental leave
- Birthday day off
- Nursery benefit provided by YellowNest
- Employee assistance programme with access to therapy, financial planning and discounts
- Generous pension with employee and employer contributions
- Flexible working options
- Dog-friendly office in Farringdon
- Personal training and development budget via Learnerbly
- Wellhub membership with access to over 2,000 UK locations
- Cycle to work scheme
- Season ticket loan
- Discount on Numan products for friends and family
- Paid volunteering days
- Additional two weeks off after the 5th anniversary with Numan