Growth Marketing Manager

Engenious

. Fill live AI testing cohorts for Engenious University, which trains experienced QA engineers for AI-era testing roles .

Posted 11/2/2026full-timeRemote • IrelandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and demand generation, with a strong focus on managing consultation funnels and event marketing. Proficient in conversion copywriting and hands-on experience with CRM tools like HubSpot to optimize lead generation and track performance metrics.

Highest-signal resume keywords

Growth MarketingConversion CopywritingHubSpot CRM ManagementEvent MarketingMeta and LinkedIn Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel ManagementLead GenerationEmail MarketingProduct AnalyticsUTM TrackingBooking ToolsLanding Page DevelopmentMulti-Email SequencesData VerificationCohort-Based Training

Soft Skills

Clear CommunicationAnalytical ThinkingCollaborationCreativityAttention to Detail

Tools & Technologies

HubSpotClaudeMeta AdsLinkedIn AdsEmail Automation ToolsCRM SystemsHeadless CMS

Industry Keywords

Demand GenerationPerformance MarketingEdTechWebinarsAffiliate ProgramsQA Engineering

About the role

Key responsibilities & impact

Fill live AI testing cohorts for Engenious University, which trains experienced QA engineers for AI-era testing roles
Own the customer path from first awareness through a held consultation call with an instructor
Run and improve the six-week sell cycle for each cohort and lead retrospectives after cohorts
Own the consultation funnel, including page copy, booking and instructor routing, confirmations, reminders, follow-up, tracking, tagging, form data capture and QA
Operate an always-on lead magnet, landing page, gate and email nurture for the cohort audience
Send regular community emails and plan for list health, measuring landings and bookings
Plan and manage partner webinars, round tables, paid workshops and alumni events as pipeline activities
Manage paid Meta and LinkedIn acquisition against consultation and event-registration goals
Manage the company LinkedIn page, ghostwrite CEO posts, support instructor content, and handle replies to comments and DMs
Collect, verify and develop graduate outcomes, testimonials and student stories into page and email content
Manage event co-hosts, creator partnerships and the alumni affiliate programme with tracked links and performance numbers
Produce weekly funnel reports from product analytics and CRM data, verifying figures against source records
Document playbooks, swipe files, UTM conventions, prompt libraries and Claude skills for recurring work
Track weekly qualified traffic, contacts, consultation activity, held-call rates, email-driven visits, cohort sales and event registrations

Requirements

What you’ll need

3+ years in growth, demand generation or performance marketing, accountable for a pipeline number such as leads, booked meetings or enrolments
Experience selling a high-ticket programme or service through a booked call, ending at a held meeting with a qualified person
Conversion copywriting for web and email, with a portfolio including at least one landing page and one multi-email sequence, plus results produced
Hands-on ownership of funnel plumbing, including UTMs, forms and hidden fields, CRM properties and lists, email triggers, and booking tools
Hands-on HubSpot experience with email, workflows, lists, forms and properties
Ability to read a product-analytics funnel
Experience with Meta or LinkedIn campaigns, including audiences, creative and cost-per-lead analysis
Event marketing experience taking webinars or workshops from date to registration target more than once
Daily use of Claude or a similar model for drafting, analysis and automation, with output verification
Claims discipline and ability to verify published numbers against source records
Clear, plain American English for a technical audience
Working hours that overlap the US East Coast afternoon
English: C1 or higher
Experience with QA engineers, SDETs, developers, or a QA background of your own (nice to have)
Cohort-based or EdTech experience with launch cycles (nice to have)
Partner webinar experience with shared leads (nice to have)
LinkedIn ghostwriting for a founder (nice to have)
Experience enabling non-salespeople to run sales calls (nice to have)
Basic headless-CMS or no-code page editing (nice to have)
Affiliate or referral programme experience (nice to have)
Short-form video briefing experience (nice to have)

Benefits

Comp & perks

Remote work arrangement
Full-time employment
Work-hour overlap with the US East Coast afternoon