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Campaign Manager
Enghouse Systems. Manage and optimize digital marketing programs, including email campaigns, webinars, social media, and online content development .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including email campaigns, SEO, and content marketing, while leveraging data analytics for program optimization. Proficient in marketing automation tools like Marketo and experienced in managing B2B events and campaigns.
Highest-signal resume keywords
Digital Marketing Growth ExperienceMarketing Automation ExpertiseB2B Software Marketing ExperienceGoogle Analytics ProficiencyProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ManagementSEOContent MarketingWeb AnalyticsGoogle AdWordsLead Nurturing ProgramsData AnalyticsEvent ManagementMarketing AutomationB2B Marketing
Soft Skills
Verbal CommunicationWritten CommunicationProblem-SolvingDecision-Making
Tools & Technologies
MarketoSalesforceMicrosoft Office SuiteAdobe AcrobatPowerPointGoogle AnalyticsWordPress
Industry Keywords
B2BContact CenterCloud SoftwareDigital MarketingTrade Shows
Tech Stack
Tools & technologiesCloudWordPress
About the role
Key responsibilities & impact- Manage and optimize digital marketing programs, including email campaigns, webinars, social media, and online content development
- Develop and execute paid advertising and search campaigns using display ads, Google AdWords, remarketing, and retargeting strategies
- Lead regional and national trade shows, events, and programs
- Implement and support lead and customer nurturing programs
- Use data analytics to consolidate metrics, provide reporting to senior management, and guide program optimization
- Collaborate with Sales, Business Development, Product Marketing, Customer Support, and other teams to create targeted digital marketing campaigns based on customer profiling
- Gather and share competitive insights and recommend counter-strategies
- Contribute to other marketing duties as assigned
Requirements
What you’ll need- Bachelor's degree in marketing, communications, or a related field, or equivalent experience
- A minimum of 1-2 years of B2B software marketing experience, preferably in contact center or cloud software industries
- Expertise in marketing automation, with Marketo preferred
- Strong digital marketing growth experience, including SEO, content marketing, social media, and web analytics
- Proven experience with B2B events, Google Analytics, Google AdWords, and Salesforce
- Proficiency in project management and collaboration software
- Proficiency in Microsoft Office Suite, Adobe Acrobat, PowerPoint, and Google Analytics
- Extensive knowledge of WordPress standards and functionality
- Excellent verbal and written communication, problem-solving, and decision-making skills
Benefits
Comp & perks- 1 year full-time contract
- Equal opportunity employer
- Accommodation for disabilities during the recruitment and hiring process