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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and account-based marketing for B2B products, with a strong focus on copywriting, storytelling, and the ability to leverage AI workflows for outreach and analysis. Proven experience in shaping marketing strategies and measuring impact on pipeline performance.
Highest-signal resume keywords
Demand Generation ExperienceAccount Based MarketingStrong Copywriting SkillsHubSpot ProficiencyAI Workflow Implementation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationAccount Based MarketingCopywritingStorytellingPositioningGo-To-Market StrategyCampaign PlanningPerformance MeasurementPipeline ManagementEvent Management
Tools & Technologies
HubSpotCRMAI Workflows
Industry Keywords
EnergyUtilitiesMobilityClimate Tech
About the role
Key responsibilities & impact- Build Enode's demand generation engine and create a steady flow of conversations with target energy companies
- Run account based marketing with account executives and build relationships with executive decision-makers
- Sharpen Enode's positioning and story based on customer needs
- Write copy for campaigns, outreach, the website and LinkedIn
- Shape the marketing roadmap for 2027 and beyond, including priorities, budget, channels and events
- Plan and run campaigns and events, and learn from performance
- Build AI workflows for account research, buying-group mapping, outreach personalization and reporting
- Measure marketing's impact on pipeline in HubSpot and guide future investment
- Report to the VP Revenue and collaborate with account executives, Customer Success, Partnerships and Design teams
- Perform hands-on marketing work and help define the marketing function
Requirements
What you’ll need- Experience building demand generation for a B2B product, including owning a pipeline target
- Account based marketing experience with named enterprise accounts, including reaching executives
- Strong copywriting and storytelling, with examples written personally
- Experience leading positioning or go-to-market work for a technical product
- Familiarity with HubSpot or a similar CRM
- AI is already part of how you work, including workflows for research, outreach and analysis
- Ability to work in the CET ±3h time zone
- Experience in energy, utilities, mobility or climate tech is nice to have
- Background as the first or only marketer at a startup is nice to have
- Prior exposure to running events that led to meetings and pipeline is nice to have
Benefits
Comp & perks- Competitive compensation, including a very attractive employee option program
- Access to best in class AI tooling
- Dedicated time to build AI fluency
- Internal skills library
- Tooling budget
- Remote-first in Europe
- Option of attending an office in Oslo
- Co-working pass on demand
- Three annual off-sites
- Flexible, human-first culture
- Stipend for setting up your home office
