Creative Strategy Lead

Enova International

. Own creative strategy across Enova's portfolio of brands and connect performance data to creative work .

Posted 10/9/2026full-timeChicago • Illinois • United StatesSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and content development, leveraging performance marketing data to inform messaging and campaign optimization. Proven ability to manage and mentor creative teams while driving innovative concepts and strategic recommendations.

Highest-signal resume keywords

Creative StrategyPerformance Marketing DataCopywriting LeadershipTeam ManagementAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CopywritingContent StrategyCreative ExecutionTesting StrategiesData Analysis

Soft Skills

MentoringCollaborationCommunication

Tools & Technologies

AsanaFigmaAdobe AnalyticsMeta Ads ManagerSnowflakeClaudeChatGPT

Industry Keywords

BankingFinancial ServicesRegulated Industry

About the role

Key responsibilities & impact

Own creative strategy across Enova's portfolio of brands and connect performance data to creative work
Pull performance data and business insights from marketing and channel partners
Translate insights into narratives, messaging direction, creative strategy, briefs, and recommendations
Develop testing strategies and learning agendas with channel owners and marketers
Shape concepts for testing, iteration, and scaling, feeding results into future work
Ground campaigns in strategic pillars and messaging frameworks across channels
Drive paid social campaign development and optimization with design, marketing, and business teams
Manage and mentor a small team of copywriters
Use data and AI tools to sharpen and accelerate copy team work
Own team processes and resources and evolve team operations
Contribute hands-on to high-priority concepts and headline testing
Present strategic recommendations and align creative and business priorities

Requirements

What you’ll need

8+ years of experience in creative strategy, content strategy, or copywriting leadership
Experience using performance marketing data to shape creative strategy and testing
Experience working in a highly regulated industry, preferably banking or financial services
Proven experience operating across both strategy and creative execution
Strong copywriting and editing skills, with a portfolio showing conceptual thinking and results
Direct experience managing, mentoring, and developing copywriters or creative team members
Comfort with Asana, Figma, Adobe Analytics, Meta Ads Manager, and Snowflake
Experience using AI tools such as Claude and ChatGPT
Eligible to work in the United States; Enova is unable to sponsor visas or take over sponsorship

Benefits

Comp & perks

Bonus may be available
Health, dental, and vision insurance including mental health benefits
401(k) matching plus a Roth option (U.S. Based employees only)
PTO and paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day
Hybrid schedule with remote flexibility on Mondays and Fridays