Senior Analyst, Paid Search

Enova International

. Own campaign optimization in Google Ads and Microsoft Ads: bids, budgets, keywords and negatives, ad copy, and audiences within established guardrails, managing to forecast targets.

Posted 11/10/2026full-timeChicago • Illinois • United StatesSenior💰 $60,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign optimization within Google Ads and Microsoft Ads, leveraging strong analytical skills to drive measurable results. Proficient in conversion tracking and reporting, with a commitment to accuracy and compliance in digital marketing efforts.

Highest-signal resume keywords

Campaign OptimizationGoogle AdsMicrosoft AdsAnalytical SkillsConversion Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationConversion TrackingBidding StrategiesKeyword ManagementData AnalysisSearch Management PlatformsSQLGoogle Analytics 4Adobe AnalyticsExcel

Soft Skills

Clear Written CommunicationCuriosityBias For ActionAttention To Detail

Tools & Technologies

Google AdsMicrosoft AdsSearch Ads 360MarinBI Tools

Industry Keywords

Paid SearchSEM ReportingSEOAI SearchCompliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own campaign optimization in Google Ads and Microsoft Ads: bids, budgets, keywords and negatives, ad copy, and audiences within established guardrails, managing to forecast targets.
Provide day-to-day paid search support, including campaign builds, launches, and ad copy and keyword updates, as prioritized by the Sr. Associate.
Monitor pacing, query quality, and efficiency daily; escalate performance deterioration with supporting data and an initial hypothesis; develop insights from search term, auction, and conversion data.
Design, launch, and monitor tests across ad copy, keyword structure, and bidding, and document the results.
Build and maintain SEM reporting and dashboards for twice-monthly CMO and leadership reviews, and summarize results accurately and concisely.
Validate conversion and value signals flowing to Google for the VBB model, and flag data issues to Marketing Analytics and the Data Scientist.
Support SEO and AI search (AEO) work as capacity allows, including pulling organic and AEO data, tracking SEO agency deliverables, and building channel knowledge.
Route new ad copy and claims through Legal and Compliance review and keep paid landing page usage compliant.
Report to the Sr. Associate, Holistic Search.

Requirements

What you’ll need

4+ years of paid search experience, with a record of owning campaign optimization and driving measurable results.
Hands-on fluency in Google Ads and Microsoft Ads. Experience with a search management platform (e.g., Search Ads 360 or Marin) is a plus.
Strong analytical skills: comfort in Excel/Sheets and BI tools, SQL a plus, and experience with GA4 or Adobe Analytics.
Understanding of conversion tracking, value-based bidding, and how conversion signals affect bid algorithms.
Understanding of our products, target market, and competitors.
Clear written communication: you can turn a data pull into a concise takeaway.
Curiosity about SEO and AI search visibility (AEO), and an appetite to learn both.
A bias for action and a high standard for accuracy: you catch errors before others do.
Understands and displays Enova’s values.

Benefits

Comp & perks

Additional compensation may include a bonus and restricted stock units
Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day
Hybrid schedule with remote flexibility on Mondays and Fridays