Head of Demand Generation

Ensora Health

. Build and run the demand generation engine driving pipeline for Ensora Health’s healthcare SaaS products .

Posted 11/6/2026full-timeRemote • Georgia • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategies, particularly within B2B SaaS and healthcare markets, leveraging AI for optimization and performance measurement. Proven ability to lead teams, manage budgets, and drive pipeline growth through innovative marketing tactics.

Highest-signal resume keywords

Demand Generation StrategyB2B SaaS ExperienceHubSpot and Salesforce ProficiencyAI Utilization in MarketingLeadership in Marketing Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital MarketingGo-To-Market (GTM) StrategyProduct-Led Growth (PLG)Lead ScoringAttributionCampaign Performance OptimizationGenerative Engine Optimization (GEO)Analytics and ROI MeasurementAudience Engagement Methods

Soft Skills

Communication SkillsCollaboration SkillsCreative Problem-SolvingGrowth MindsetTeam Leadership

Tools & Technologies

HubSpotSalesforceAI-Powered ToolsMarketing Automation PlatformsReporting Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

Healthcare SaaSBehavioral HealthRehabilitative TherapyB2B MarketingLead Generation

About the role

Key responsibilities & impact

Build and run the demand generation engine driving pipeline for Ensora Health’s healthcare SaaS products
Report to the General Manager of the product and partner with the AVP of Sales on shared marketing and sales targets, definitions, and handoffs
Work with the Head of Operations to optimize HubSpot and Salesforce for lead quality and performance
Lead the team’s responsible use of AI to accelerate planning, building, testing, and learning
Build and execute demand generation strategy across behavioral health, mental health, and rehabilitative therapy markets
Design demand programs for SMB and velocity sales motions
Combine GTM and PLG tactics, including trials, free-to-paid conversion, in-product, and lifecycle programs
Lead campaigns across digital, paid, email, events, content, and partner channels
Partner with Sales on target audiences, lead scoring, routing, follow-up standards, and pipeline goals
Improve lead quality, attribution, reporting, and conversion performance in HubSpot and Salesforce
Test, measure, and optimize campaign performance and spend, reporting on pipeline, revenue contribution, and ROI
Use AI for content creation, campaign testing, audience research, reporting, and workflow automation
Develop and execute Generative Engine Optimization (GEO) strategy across AI-powered search and discovery platforms
Own the demand generation budget and allocate resources to highest-return channels and programs
Collaborate with product marketing and customer success on messaging, positioning, and lifecycle programs
Lead, coach, and develop the demand generation team while contributing directly to strategy, campaign builds, and analysis

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, related field or equivalent experience
MBA preferred
10+ years of experience in demand generation or digital marketing
At least 5 years in a leadership role
B2B SaaS experience, ideally
Healthcare IT or behavioral health experience is a plus
Proven record of building demand generation programs contributing directly to pipeline and revenue growth
Strong go-to-market (GTM) and product-led growth (PLG) experience, including trial, freemium, or self-serve conversion to paid customers
Demonstrated success adapting demand generation for SMB and velocity markets
Hands-on experience with HubSpot and Salesforce, including lead scoring, routing, attribution, and reporting
Experience partnering with operations leaders to improve lead quality and system performance
Proven experience using AI to accelerate demand generation work
Demonstrated experience implementing GEO/LLM visibility strategies with measurable results
Ability to articulate specific GEO tactics, tools, and outcomes
Strong analytical skills and experience measuring and optimizing marketing ROI and performance metrics
Experience managing a team while remaining hands-on
Excellent communication and collaboration skills
Creative, growth-minded approach and willingness to test new audience engagement methods

Benefits

Comp & perks

Confidential handling of candidate information according to EEO guidelines
Interview recording opt-out option; opting out will not impact candidacy
Diverse, inclusive, and non-discriminatory workplace culture