Senior Digital Marketing Manager

epay, a Euronet Worldwide Company

. End-to-end responsibility for performance marketing .

Posted 11/5/2026full-timeMartinsried • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on user acquisition, retention, and data-driven decision-making. Proven ability to lead teams, manage external partners, and optimize marketing strategies across multiple platforms.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagerGoogle AdsKPI AnalysisApp Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionRetention StrategiesCampaign OptimizationData InterpretationGrowth Strategy Development

Soft Skills

Leadership MindsetPragmatic ApproachCollaboration

Tools & Technologies

Google Analytics 4Google Tag ManagerLooker StudioApp-Tracking Solutions

Industry Keywords

CPIROASConversion RateDigital MarketingAgency Management

About the role

Key responsibilities & impact

End-to-end responsibility for performance marketing
Develop and manage a scalable growth strategy across the funnel, from user acquisition through retention
Plan, execute, and optimize paid campaigns across Meta, Google, and LinkedIn
Build repeatable processes for testing, reporting, and extracting learnings
Own tracking, attribution, and reporting, and translate insights into actionable recommendations
Provide functional leadership to a Digital Marketing Manager and support structured team development
Manage agencies and freelancers while ensuring quality standards
Collaborate with Product, Sales, and Creative to align marketing, product, and sales objectives
Build and scale a sustainable performance marketing and app growth setup for Benefit Buddy
Own the overall growth strategy

Requirements

What you’ll need

Several years of experience in digital or performance marketing
Demonstrated success against KPIs such as CPI, ROAS, and conversion rate
Strong understanding of app marketing and the funnel from user acquisition through retention
Deep expertise in Meta Ads Manager and Google Ads
Structured KPI analysis, confident data interpretation, and the ability to derive concrete actions
Experience managing agencies or external service providers
Experience with Google Analytics 4, Google Tag Manager, Looker Studio, or app-tracking solutions
Leadership mindset, ownership, and a pragmatic, hands-on approach

Benefits

Comp & perks

Hybrid working: two days of working from home per week
Regular performance reviews and individualized professional development opportunities
Access to the Europe-wide epay Academy with an extensive range of training opportunities
Access to the Corporate Benefits platform from day one
Subsidized Deutschlandticket
Subsidized EGYM WellPass membership
Numerous employee discounts after the probationary period
Access to the Employee Benefit Club, including a €50 monthly shopping voucher after the probationary period
Option to lease a bicycle through the company with EuroRad