Content Manager – Reverse Mortgage

EQ Bank | Equitable Bank

. Build and manage an always-on content engine for EQ Bank’s reverse mortgage business across broker and direct-to-consumer channels .

Posted 9/23/2026full-timeToronto • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and lifecycle strategies, with a strong ability to create and manage diverse content formats while ensuring compliance and accessibility. Proficient in analyzing performance metrics to optimize content effectiveness and enhance customer engagement.

Highest-signal resume keywords

Content MarketingLifecycle MarketingEditorial ManagementContent AnalyticsBilingual English/French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyWritingEditingStorytellingSearch OptimizationWeb AnalyticsMarketing AutomationProject ManagementPerformance MeasurementSegmentation

Soft Skills

Stakeholder ManagementPrioritizationVendor Management

Tools & Technologies

CRMContent Management SystemsSocial Reporting ToolsEmail Marketing PlatformsWebinar Software

Industry Keywords

Financial ServicesReverse MortgageComplianceAccessibilityContent Marketing

About the role

Key responsibilities & impact

Build and manage an always-on content engine for EQ Bank’s reverse mortgage business across broker and direct-to-consumer channels
Develop and maintain integrated content strategy, annual and rolling content calendars, audience plans and publishing cadence
Translate reverse mortgage product positioning into clear, trustworthy and audience-specific content
Partner with Marketing, Sales, Direct-to-Consumer, Product, Digital, Creative, Media, Public Relations, Legal and Compliance teams
Act as lead writer, editor and content producer across web, articles, search, email, newsletters, social, video, webinars, presentations, FAQs, guides, infographics and interactive tools
Develop marketing and sales-enablement materials, family-ready content and broker tools
Create scenario-based, proof-led and plain-language content explaining reverse mortgage concepts
Interview customers, brokers, sales leaders and subject-matter experts for stories, testimonials and case studies
Manage editorial, accessibility, search optimization, freelancers, agencies and production partners
Manage review, translation, Legal and Compliance approval, publishing and maintenance of English and French deliverables
Own direct-to-consumer funnel and lifecycle content, including segmented nurture journeys
Connect paid, owned, CRM and advisor-assisted content into end-to-end customer journeys
Use testing and performance data to optimize content and conversion paths
Define KPIs, reporting requirements and performance dashboards
Measure reach, engagement, search visibility, video, webinar, email, download, broker usage, lead and conversion performance
Monitor the Canadian reverse mortgage category and conduct recurring competitive content audits
Stay current on content marketing, search, social, video, webinars, accessibility, generative AI and financial-services communications

Requirements

What you’ll need

Degree or diploma in Marketing, Communications, Journalism, English, Business or a related field
5+ years of progressive experience in content marketing, editorial, lifecycle marketing, digital marketing or a related role
Financial-services or mortgage experience is an asset
Exceptional writing, editing and storytelling skills, with a portfolio demonstrating long-form depth and concise channel-specific copy
Ability to produce content across written, social, video, webinar, presentation and traditional marketing formats
Experience planning editorial calendars and managing parallel deliverables from brief through approval and publication
Understanding of full-funnel and lifecycle content strategy, including segmentation, nurture journeys, conversion content and behavioural triggers
Experience with content analytics, CRM and marketing automation, web analytics, social reporting, search optimization and testing methodologies
Ability to translate complex financial concepts into clear, accurate, empathetic and accessible language
Strong editorial judgement within Legal, Compliance, regulatory, brand and accessibility guardrails
Project management, prioritization, stakeholder-management and vendor-management skills
Bilingual English/French capability is considered an asset

Benefits

Comp & perks

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up
Generous vacation policy and personal days
Virtual events to connect with colleagues
Professional development and comprehensive Career Development program
Fulfilling opportunity to join a top FinTech and help create a new banking experience