Creative Director, Head of Internal Agency

EQ Bank | Equitable Bank

. Set the creative vision, taste level and quality bar for EQ Bank’s Internal Agency & Media Studio .

Posted 9/23/2026full-timeToronto • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced knowledge in brand identity, design systems, and creative strategy while leading creative teams and managing production workflows. Proven ability to develop and execute compelling content across various channels, ensuring alignment with brand and business objectives.

Highest-signal resume keywords

Creative LeadershipBrand StrategyContent StrategyCreative OperationsStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Art DirectionCopywritingCreative StrategyContent StrategyPresentation DesignDesign SystemsProduct Marketing CreativeEditorialDigital MarketingMotion Design

Soft Skills

Creative JudgmentCoaching AbilityConstructive FeedbackPrioritizationOperational Thinking

Tools & Technologies

Asset Management SystemsWorkflow Design ToolsCreative Production Software

Industry Keywords

FintechFinancial ServicesRegulated MarketingIntegrated MarketingMedia

About the role

Key responsibilities & impact

Set the creative vision, taste level and quality bar for EQ Bank’s Internal Agency & Media Studio
Lead concept development, art direction, copy direction and design direction across product marketing, owned channels, social, editorial, presentations, partner materials and internal brand moments
Turn business, product and brand priorities into briefs, creative territories, messaging systems, visual directions and content ideas
Review, direct and approve major internal studio work before senior stakeholder or public-facing release
Provide creative input on agency-led work affecting internal channels, product storytelling or brand systems
Build EQ Bank’s owned media and editorial engine
Create and evolve reusable creative systems, content formats, presentation approaches and product storytelling assets
Build the studio operating model, including intake, prioritization, briefs, reviews, approvals, asset organization and repeatable production practices
Determine which stakeholder work is handled internally versus by freelancers, production partners or specialist vendors
Partner with Brand Strategy & Governance to ensure work is strategically sharp, on brand, accessible, compliant and easy to use
Partner with external creative, media and production agencies to extend campaign platforms into owned and internal channels and maintain consistency
Collaborate with Product Marketing, Growth, Partnerships, HR, Communications, UX, Customer Experience and Campaign, Culture & Sponsorship Activation
Present creative work to senior stakeholders and explain and defend recommendations
Build a creative culture through standards, feedback, ownership and improved ideas

Requirements

What you’ll need

University degree or college diploma in design, advertising, communications, marketing, media, journalism or a related field is required
Minimum 10 years of progressive experience in in-house creative leadership, brand-side creative, product marketing creative, content/media, design studio, editorial, agency creative or integrated marketing support roles
Minimum 4 years of experience leading creative teams, freelancers, production partners or specialist vendors; people management experience is preferred
Strong portfolio demonstrating conceptual leadership, craft judgment, creative problem solving and the ability to direct and elevate work across a team
Portfolio showing distinctive work across digital, social, editorial, motion, presentation, product marketing or content channels, with evidence of support for brand or business outcomes
Advanced knowledge of brand identity, design systems, copywriting, art direction, creative strategy, content strategy, editorial, social, product marketing creative, presentation design and production workflows
Working knowledge of creative operations, including intake, prioritization, resource planning, workflow design, asset management, quality assurance, vendor coordination and stakeholder service models
Working knowledge of fintech, financial services, product marketing, lifestyle, retail, technology, media, accessibility or regulated marketing environments is an asset
Experience partnering with external creative agencies, production partners or media teams
Complex communication skills, including giving specific creative direction, providing constructive feedback, presenting and defending creative work, influencing senior stakeholders and aligning cross-functional teams
Strong creative judgment, taste, coaching ability, prioritization, production discipline, operational thinking and comfort building an in-house creative capability in a fast-moving environment
All candidates considered for hire must successfully complete a criminal background check and credit check

Benefits

Comp & perks

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Professional development and comprehensive Career Development program
Fulfilling opportunity to join one of the top FinTechs
Hybrid work arrangement