Director, Product Marketing – Reverse Mortgage

EQ Bank | Equitable Bank

. Lead product marketing, go-to-market strategy, and growth for EQ Bank’s Reverse Mortgage business .

Posted 10/5/2026full-timeToronto • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on customer insights and integrated marketing across various channels. Proven ability to lead teams, manage agency relationships, and optimize marketing performance in the financial services sector.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyIntegrated MarketingCustomer InsightsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market PositioningAudience SegmentationCampaign OptimizationPerformance MeasurementSales EnablementDirect-To-Consumer AcquisitionBusiness-To-Business GrowthCompetitive AnalysisNPS MeasurementChannel Activation

Soft Skills

Excellent CommunicationStorytelling SkillsAnalytical SkillsCoachingCross-Functional Collaboration

Industry Keywords

Financial ServicesBankingLendingRetirement PlanningReverse Mortgage Lending

About the role

Key responsibilities & impact

Lead product marketing, go-to-market strategy, and growth for EQ Bank’s Reverse Mortgage business
Define market positioning, customer value propositions, audience segmentation, and go-to-market strategies
Lead planning and execution for new products, features, offers, and enhancements
Develop launch strategies, customer communications, sales enablement tools, and channel activation plans
Develop integrated marketing strategies and content for direct-to-consumer and business-to-business channels
Own marketing strategy, channel mix, performance, agency relationships, and campaign optimization
Develop broker, financial advisor, and referral partner marketing programs
Generate customer, market, and competitive insights
Lead thought leadership, educational content, industry events, conferences, and media opportunities
Lead customer research, voice-of-customer programs, and NPS measurement
Lead, coach, and develop a high-performing team
Manage agency, vendor, and partner relationships, budgets, resource allocation, and annual marketing planning
Develop performance measurement frameworks and executive reporting

Requirements

What you’ll need

8+ years of progressive marketing experience
Strong background in product marketing, go-to-market strategy, direct-to-consumer acquisition, business-to-business channel growth, and integrated marketing
Experience in financial services, banking, wealth, lending, retirement planning, or another regulated industry strongly preferred
Direct experience with reverse mortgage lending considered an asset
Ability to translate customer, market, and competitive insights into positioning, messaging, and marketing strategies
Experience leading integrated campaigns across paid, owned, earned, and partner channels
Experience briefing and managing agency partners on creative, media, and performance optimization
Ability to partner cross-functionally with Product, Sales, Digital, Customer Experience, Operations, Legal, Compliance, and external partners
Experience leading, coaching, and developing teams
Strong analytical and business acumen using performance data, customer insights, and market trends
Excellent communication and storytelling skills
Ability to manage multiple priorities in a fast-paced environment

Benefits

Comp & perks

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up
Generous vacation policy and personal days
Virtual events to connect with colleagues
Professional development and comprehensive Career Development program
Opportunity to join a leading FinTech and help create a new banking experience