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Manager, Paid Social
EQ Bank | Equitable Bank. Serve as a subject matter expert on the Performance Marketing team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing digital marketing strategies, particularly in paid social channels, while leveraging data analysis to drive actionable insights and improve campaign performance.
Highest-signal resume keywords
Paid Social AdvertisingCampaign ManagementData AnalysisGoogle Analytics 4Business Intelligence Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategyAudience SegmentationConversion OptimizationReporting AutomationPerformance Analysis
Soft Skills
Strong Work EthicTime ManagementMultitaskingProactive ExecutionCollaboration
Tools & Technologies
Meta AdsReddit AdsTikTok AdsGoogle Data StudioTableau
Industry Keywords
Performance MarketingPersonal BankingCredit Card AcquisitionEveryday Banking AcquisitionCreative Best Practices
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Serve as a subject matter expert on the Performance Marketing team
- Develop, execute, and optimize digital marketing strategies across paid channels, primarily paid social
- Manage at least two full-funnel personal banking product campaigns across Meta, Reddit, TikTok, Pinterest, and emerging channels
- Analyze business performance data to identify customer segments and effective conversion messaging
- Use GA4 and Google Data Studio for insights, automated reporting, and performance discussions
- Collaborate cross-functionally to develop hypothesis-based tests involving audience segmentation, creative, and tracking/measurement
- Implement enhanced conversions and use first-party data to optimize bidding toward business outcomes
- Create and implement tests demonstrating the value of paid social
- Support team members with day-to-day optimizations and longer-term projects
- Develop reports and insights with data analysts for business stakeholders
- Present findings and recommend actions based on campaign and test performance
Requirements
What you’ll need- Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)
- Prior work experience in Credit Card or Everyday Banking acquisition is required
- 3–5 years of experience in a Paid Social role
- Hands-on experience with Meta, Reddit, and TikTok ad platforms
- Ability to turn reporting and analysis into actionable insights and execution plans
- Ability to develop data-driven points of view and present findings to stakeholders
- Strong work ethic; self-directed, proactive, and able to execute projects independently
- Strong Excel skills and reporting automation or Business Intelligence tools experience (Tableau, Google Data Studio, or equivalent)
- Excellent time management, prioritization, multitasking, and ability to work under shifting deadlines
- Deep knowledge of paid social tools and creative best practices
- Successful completion of criminal background and credit checks
Benefits
Comp & perks- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up
- Generous vacation policy and personal days
- Virtual events to connect with colleagues
- Professional development and comprehensive Career Development program
- Opportunity to join a leading FinTech and help create a new banking experience