Manager, Search Engine Marketing

EQ Bank | Equitable Bank

. Act as a Paid Search subject matter expert on the Digital Acquisition team .

Posted 10/21/2026full-timeToronto • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Search management, leveraging data-driven strategies to optimize campaigns across Google Ads and Microsoft Ads. Proficient in audience segmentation, reporting automation, and collaboration with cross-functional teams to drive business outcomes.

Highest-signal resume keywords

Paid Search ManagementGoogle Ads CertificationBid Management ToolsData Analysis and ReportingAudience Segmentation Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPerformance MaxDemand GenerationSearch Engine MarketingCampaign OptimizationEnhanced ConversionsReporting AutomationExcelBusiness Intelligence ToolsAd Copywriting

Soft Skills

Collaborative AttitudeStrong Work EthicTime ManagementProactive ExecutionPositive Attitude

Tools & Technologies

Google AdsMicrosoft AdsSearch Ads 360TableauGoogle Data Studio

Certifications & Qualifications

Google Ads Certified

Industry Keywords

Credit Card AcquisitionEveryday Banking AcquisitionSEM Best PracticesAuction InsightsSearch Trends

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Act as a Paid Search subject matter expert on the Digital Acquisition team
Manage at least two personal banking product campaigns within Google Ads and Microsoft Ads
Execute paid search, Performance Max, and Demand Generation tactics
Develop and execute data-driven search engine marketing across multiple platforms to drive business outcomes
Manage and optimize paid search campaigns using audience segmentation, first-party data, and enhanced conversions
Implement enhanced conversions and leverage first-party data to bid effectively on business outcomes
Support Specialists, Associate Managers, and Senior Managers on day-to-day optimizations and longer-term projects
Collaborate with marketing, creative, and data teams on campaign alignment, reporting, and knowledge sharing
Develop audience segmentation strategies using remarketing and first- and third-party data
Analyze and report on campaign performance, identify optimization opportunities, and demonstrate SEM value
Stay current with industry trends and SEM best practices
Align keyword strategy with the SEO Manager
Write compelling ad copy consistent with marketing messaging across business units
Create and implement testing opportunities to demonstrate the value of search marketing

Requirements

What you’ll need

Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)
Prior work experience in Credit Card or Everyday Banking acquisition is required
3-5 years of experience in a Paid Search role
Knowledge of bid management tools including Search Ads 360
Ability to turn reporting and analysis into actionable insights and execution plans
Ability to develop a POV and implications based on data, and present findings to key stakeholders
Collaborative and positive attitude with passion for questioning assumptions and answering questions with data
Strong work ethic; self-directed, proactive, and able to define and execute projects independently
Strong in Excel and reporting automation; experience using Business Intelligence tools (Tableau, Google Data Studio, or equivalent)
Excellent time management skills, ability to prioritize and multitask, and work under shifting deadlines in a fast-paced environment
Google Ads Certified
Deep knowledge of the paid search ecosystem, including auction insights and search trends
Candidates must successfully complete a criminal background check and credit check

Benefits

Comp & perks

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Professional development and comprehensive Career Development program
Opportunity to join one of the top FinTechs and help create a new kind of banking experience
Hybrid work arrangement