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Product Marketing Intern
EQ Bank | Equitable Bank. Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention and customer communications .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in marketing initiatives, project coordination, and customer engagement strategies, with strong analytical skills to support decision-making in financial services. Capable of collaborating across teams and managing multiple projects effectively while maintaining attention to detail.
Highest-signal resume keywords
Campaign DevelopmentProject CoordinationMarket ResearchMicrosoft Office ProficiencyStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign TrackingData OrganizationCustomer Journey MappingBudget AdministrationProofreading
Soft Skills
Strong OrganizationTime ManagementAnalytical SkillsCollaborationAdaptability
Tools & Technologies
Microsoft PowerPointMicrosoft ExcelMicrosoft WordMicrosoft Outlook
Industry Keywords
Product MarketingFinancial ServicesCustomer EngagementDigital ProductsMarketing Communications
About the role
Key responsibilities & impact- Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention and customer communications
- Assist with campaign development from briefing through launch, including coordinating inputs, creative development, timelines, reviews, approvals and implementation
- Help develop and proofread customer-facing marketing materials across email, digital, in-app, website, paid media, partner channels and internal communications
- Coordinate with Product, Digital, Data and Analytics, Legal, Compliance, Finance and Operations, and external agency partners
- Conduct market, competitor and customer research and summarize findings to support product positioning, value propositions, campaign planning and optimization
- Assist with campaign tracking and reporting by gathering results, organizing data and identifying initial insights, trends and opportunities
- Support customer journey and test-and-learn initiatives to improve marketing effectiveness and customer experience
- Maintain project plans, marketing calendars, status updates, campaign documentation and approval records
- Assist with budget administration, invoice coordination, expense tracking and reconciliation
- Prepare presentations, meeting materials and updates for Product Marketing leaders and cross-functional partners
- Provide general support across the Product Marketing team and take on additional assignments based on evolving business priorities
Requirements
What you’ll need- Currently enrolled in a post-secondary program in Marketing, Business, Commerce, Communications or a related field, with eligibility to participate in a co-op work term
- Proficiency with Microsoft Office, particularly PowerPoint, Excel, Word and Outlook
- Strong written and verbal communication skills, including careful proofreading and attention to detail
- Strong organization, time management and project coordination skills, with the ability to manage multiple assignments and deadlines
- Analytical and problem-solving skills, with an interest in using customer, market and performance information to support decisions
- Curiosity about marketing, customer behaviour, financial services and digital products
- Collaborative and comfortable working with different teams and stakeholders
- Proactive, adaptable and willing to learn in an environment where priorities may change
- Previous marketing, communications, project coordination or financial services experience is an asset but not required
- All candidates considered for hire must successfully complete a criminal background check and credit check
Benefits
Comp & perks- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience