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Senior Director, Marketing Enablement – Operations
EQ Bank | Equitable Bank. Build, lead and develop a high-performing multidisciplinary team across marketing operations, automation, CRM/email operations and enablement .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading multidisciplinary marketing operations teams, driving process improvements, and implementing effective CRM and email automation strategies. Proven ability to establish governance frameworks and ensure compliance within regulated environments while fostering innovation and operational efficiency.
Highest-signal resume keywords
Leadership Experience In Marketing OperationsExperience With CRM And Email Automation PlatformsProven Success In Building Operating ModelsExpertise In Integrated Marketing And Go-To-Market ExecutionExperience In Financial Services Or Regulated Industries
ATS Keywords
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Hard Skills
Marketing OperationsProcess ImprovementOrganizational Change ManagementWorkflow AutomationOperational KPIs DevelopmentIntegrated MarketingGo-To-Market ExecutionProject DeliveryMarketing TechnologyData Compliance
Soft Skills
CollaborationInnovationAccountabilityContinuous ImprovementTeam Development
Tools & Technologies
CRM PlatformsEmail Automation PlatformsMarketing DashboardsReporting FrameworksGovernance Frameworks
Industry Keywords
Regulated IndustryRisk-Aware Operating EnvironmentMarketing TransformationBusiness EnablementMultidisciplinary Teams
About the role
Key responsibilities & impact- Build, lead and develop a high-performing multidisciplinary team across marketing operations, automation, CRM/email operations and enablement
- Build organizational capabilities that improve planning, delivery, governance, technology adoption and operational effectiveness across marketing
- Establish priorities, goals and development plans aligned with enterprise objectives
- Foster innovation, accountability, collaboration and continuous improvement
- Design and lead the enterprise marketing operating model, including planning, intake, prioritization and workflow processes
- Establish consistent ways of working and drive continuous improvement to increase efficiency, visibility and speed to market
- Build scalable frameworks and standards supporting organizational growth
- Lead effective use of CRM and email automation platforms with Technology and platform owners
- Support platform enhancements, integrations and adoption
- Identify workflow automation opportunities and champion responsible AI enablement
- Lead the enterprise go-to-market framework and integrated marketing planning process
- Own the enterprise marketing calendar and align brand, product, channel and partner initiatives
- Coordinate resources, timelines and priorities to support strategic objectives and divisional OKRs
- Establish governance frameworks and lead compliance and approval processes with Legal and Compliance
- Ensure marketing activities comply with regulatory requirements, corporate policies, brand standards and responsible data and technology use
- Lead agency operating models, governance and performance management
- Manage external partners and marketing service providers
- Develop operational KPIs, dashboards and reporting frameworks
- Monitor marketing effectiveness, workflow performance and team capacity
- Provide insights and recommendations to improve operational efficiency and organizational performance
- Support budgeting, resource planning and investment prioritization
Requirements
What you’ll need- 10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement or related functions
- Proven success building and scaling operating models within complex, matrixed organizations
- Experience leading enterprise-wide transformation, process improvement and organizational change initiatives
- Experience leading multidisciplinary teams across marketing operations, marketing technology, project delivery, automation or business enablement functions
- Demonstrated success attracting, developing and retaining high-performing technical and operational talent
- Strong understanding of integrated marketing, go-to-market execution and modern marketing practices
- Experience leading marketing operations teams that use CRM, email automation or other marketing platforms to deliver 360 campaigns and customer communications
- Financial services, regulated industry or risk-aware operating environment experience is an asset
Benefits
Comp & perks- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- Fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience