Senior Manager, Lifecycle Management Strategy

EQ Bank | Equitable Bank

. Own the lifecycle engagement strategy for the credit card portfolio, establishing the vision, strategic priorities and annual plan to grow engagement, usage, retention, loyalty and customer lifetime value .

Posted 10/1/2026full-timeToronto • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in lifecycle marketing and customer engagement strategies, with a strong focus on data-informed decision-making and measurable outcomes. Proven ability to lead cross-functional teams and deliver coordinated customer experiences in the financial services sector.

Highest-signal resume keywords

Lifecycle MarketingCustomer Journey DesignData-Informed Marketing StrategiesProject ManagementFinancial Services Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyCustomer Relationship ManagementProduct MarketingPortfolio ManagementSegmentationPersonalizationChannel StrategyExperimentationOptimizationCustomer Value Management

Soft Skills

Exceptional CommunicationStorytellingInfluencing SkillsProject ManagementTime Management

Tools & Technologies

Marketing Technology Applications

Industry Keywords

Financial ServicesCredit CardsLoyalty Programs

About the role

Key responsibilities & impact

Own the lifecycle engagement strategy for the credit card portfolio, establishing the vision, strategic priorities and annual plan to grow engagement, usage, retention, loyalty and customer lifetime value
Lead the development of integrated product, marketing and digital strategies across the end-to-end cardholder journey, including onboarding, activation, early engagement, ongoing usage, cross-sell, retention and re-engagement
Translate portfolio objectives, product priorities, customer needs and market insights into a multi-year lifecycle roadmap, sequenced initiatives and clear business requirements
Build audience, channel, content, offer and contact strategies using customer research, behavioural data, segmentation and performance insights
Partner with Digital as the lifecycle business lead for marketing technology application
Create test and learn plans to improve customer experience and business performance, with clear hypotheses, success measures and decision rules
Define and report on lifecycle key performance indicators, marketing effectiveness and portfolio outcomes
Translate results into actionable insights and recommendations for senior leaders and cross-functional partners
Partner with Product, Digital, Marketing, Data and Analytics, Operations and Finance teams and external partners to deliver coordinated customer experiences and measurable business outcomes

Requirements

What you’ll need

University degree in Marketing, Business, Commerce or a related field
7+ years of experience in marketing strategy, lifecycle marketing, customer relationship management, product marketing, portfolio management or customer engagement
Experience in financial services, credit cards or loyalty is considered a strong asset
Demonstrated success developing and executing data-informed marketing strategies that deliver measurable customer and commercial outcomes
Strong knowledge of lifecycle marketing, customer journey design, segmentation, personalization, channel strategy, experimentation, optimization and customer value management
Strong product and commercial acumen, with the ability to connect customer needs, product value propositions, marketing investments and portfolio performance
Exceptional communication, storytelling and influencing skills, including experience presenting complex strategies and recommendations to internal and external partners and to senior leaders
Demonstrated strength in project and time management, with a proven ability to coordinate complex workstreams, adapt to shifting priorities, and deliver results across multiple concurrent initiatives
All candidates considered for hire must successfully complete a criminal background check and credit check

Benefits

Comp & perks

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Professional development and comprehensive Career Development program
Fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience