Senior CRM Manager

eQuiv - Search & Advisory

. Define the CRM strategy, customer segmentation, and multichannel journeys .

Posted 11/6/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy, customer segmentation, and multichannel campaign execution, with a strong focus on data-driven decision-making and compliance with privacy regulations. Proven ability to lead teams and collaborate across departments to enhance customer experiences and optimize retention efforts.

Highest-signal resume keywords

CRM Strategy DevelopmentLifecycle Campaign ManagementData Analysis and OptimizationTeam Leadership in CRMExperience with A/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Tools ProficiencyDatabase SegmentationMultichannel Campaign ExecutionSQL KnowledgeBI Tools Experience

Soft Skills

Analytical MindsetCollaboration SkillsCommunication Skills

Tools & Technologies

SalesforceHubSpotRD StationBraze

Industry Keywords

Relationship MarketingGrowth MarketingB2B SaaSPrivacy ComplianceCustomer Journey Optimization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Define the CRM strategy, customer segmentation, and multichannel journeys
Plan, execute, and optimize lifecycle and retention campaigns
Manage the communications calendar and database governance
Monitor KPIs (engagement, churn, LTV, and conversion) and recommend actions
Lead and develop the CRM team and internal partners
Ensure best practices in privacy and compliance (LGPD)
Collaborate with Product and Data teams on testing and experimentation
Work closely with Marketing, Product, and Sales teams to build personalized experiences throughout the customer journey

Requirements

What you’ll need

Strong management-level experience in CRM, Relationship Marketing, or Growth
Previous experience working at software, technology, or digital companies
Proficiency with CRM and Marketing Automation tools (e.g., Salesforce, HubSpot, RD Station, Braze, or similar)
Experience with database segmentation, automated journeys, and multichannel campaigns (email, push notifications, in-app, SMS, etc.)
Analytical mindset, using data to drive decision-making and continuous optimization
Intermediate or advanced English proficiency for interacting with materials and stakeholders
Availability to work in a hybrid model
Preferred: experience leading CRM or Growth teams
Preferred: experience with A/B testing and structured experimentation
Preferred: knowledge of SQL, BI tools, or CDPs
Preferred: experience in B2B SaaS environments