Head of Influencer Marketing – Netherlands

ESN

. Direct and control all relevant KPIs and processes in Influencer Marketing .

Posted 9/15/2026full-timeNetherlandsLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Influencer Marketing, focusing on KPI management, revenue optimization, and strategic relationship building. Proven ability to lead teams effectively while driving creative campaigns and data-driven decision-making.

Highest-signal resume keywords

Influencer MarketingKPI ManagementData-Driven Decision-MakingTeam LeadershipCreative Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media MarketingPerformance MarketingRevenue ManagementCampaign PlanningAnalytics InterpretationMarket Opportunity IdentificationCreative ActivationsProduct LaunchesInfluencer Relationship ManagementGrowth Strategy Development

Soft Skills

Clear CommunicationEmpathetic LeadershipCollaborationStructured Work EthicSolution-Oriented Mindset

Industry Keywords

Influencer ActivationsCustomer AcquisitionTeam DynamicsStakeholder CollaborationMarket Growth Potential

About the role

Key responsibilities & impact

Direct and control all relevant KPIs and processes in Influencer Marketing
Analyze and optimize revenue development through influence
Drive new customer acquisition via influencer marketing
Identify growth potential in the Netherlands
Manage and develop key influencer relationships
Ensure key influencers are regularly activated, motivated, and strategically integrated
Develop creative ideas for launches, promotions, and influencer activations
Align product, promotion, content, and influencer communication
Lead campaign planning with cross-functional teams and ensure accurate, timely information flow
Evaluate campaigns, launches, and promotions using data-driven insights and derive optimization measures
Lead the team with clarity, empathy, and a focus on results
Monitor team satisfaction, motivation, and professional development
Collaborate with stakeholders across Insights, Webshop, HR, Budgeting, and Campaign Planning

Requirements

What you’ll need

Proven experience in social media marketing, influencer marketing, or performance marketing
Strong understanding of KPIs, revenue management, and data-driven decision-making
Ability to read, interpret, and translate reportings and analytics into concrete action items
Mindset bridging strategy and execution, with a passion for hands-on implementation
Deep understanding of building, nurturing, and scaling influencer relationships
Experience with creative campaigns, product launches, and social media activations
Highly structured work ethic for reliable, complete, and timely communication
Experience leading or functionally managing teams
Clear, appreciative, and solution-oriented leadership style
Solid grasp of team dynamics with a high priority on team satisfaction
Strong communication and collaboration skills with diverse stakeholders
Capacity to identify market opportunities and turn them into actionable growth strategies
Fluent in English and Dutch

Benefits

Comp & perks

Flexible working hours and remote work options
Attractive employee discounts
Subsidy for the E-gym Wellpass
Workation
Corporate benefits
28 days vacation/year
Ongoing opportunities for professional growth and responsibility
Diverse and inclusive culture
Strong sense of team spirit