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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing B2B shopper marketing strategies and integrated point-of-sale campaigns, leveraging data insights to enhance visibility and sell-out. Proficient in team leadership and cross-functional collaboration, with strong communication skills in both German and English.
Highest-signal resume keywords
B2B Shopper Marketing StrategyRetail Media StrategiesTeam LeadershipCross-Channel CampaignsAnalytical Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Shopper MarketingTrade MarketingRetail MarketingPoint-of-Sale ConceptsData AnalysisKPI DefinitionCampaign DesignMarket RolloutActivation ToolkitsFMCG Experience
Soft Skills
Persuasive CommunicationProject SteeringCollaborationLeadership
Industry Keywords
FMCGGrocery ChannelsDrugstore ChannelsRetail MediaMarket VisitsSales EnablementCommercial PlanningRevenue Growth Management
About the role
Key responsibilities & impact- Develop the B2B shopper marketing strategy and scalable standards for multiple markets, including Perfect Store and activation toolkits
- Translate shopper and customer data insights into concepts that increase preference, visibility and sell-out
- Design and deliver integrated point-of-sale campaigns and retail media initiatives
- Own rollout at the point of sale in Germany and other European markets
- Enable Sales and Field Sales with clear briefings
- Define KPIs for POS and retail media, evaluate activations and continuously develop the playbook
- Lead and develop the team as line manager
- Manage agencies, display partners and media service providers
- Leverage synergies across markets
- Collaborate with Brand, Sales, Category Management, Revenue Growth Management, Commercial Planning and Operations
- Report to the VP Commercial Excellence & Activation
Requirements
What you’ll need- Several years of experience in shopper, trade or retail marketing, ideally in FMCG (grocery and drugstore channels)
- Previous team leadership experience, ideally across locations or markets
- Understanding of the buying logic of professional retail and how to win over decision-makers at the point of sale
- Experience with cross-channel campaigns, POS concepts and retail media strategies
- Analytical and data-driven approach
- Ability to steer projects across functions and countries
- Clear, persuasive and purposeful communication skills
- Business-fluent German and English
- Willingness to travel occasionally, mainly to Hamburg and for market visits across Europe
Benefits
Comp & perks- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days vacation/year
- Ongoing opportunities for professional growth and responsibility
- Diverse and inclusive culture