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ESN

International Commercial Manager

ESN

. Adapt the group’s “Where to Play” trade-channel priorities and growth ambition for the UK, Benelux, Italy, Switzerland and Austria .

Posted 9/17/2026full-timeRemote • Germany, United Kingdom, NetherlandsMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in commercial strategy and trade marketing within the FMCG and CPG sectors, with a strong focus on KPI tracking, market-specific planning, and stakeholder management. Proficient in localizing strategies for diverse markets while effectively collaborating with cross-functional teams.

Highest-signal resume keywords
Commercial Strategy DevelopmentTrade Marketing ExpertiseKPI Tracking and ReportingStakeholder ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Category ManagementKey Account ManagementData AnalysisPromotional ROI TrackingOmnichannel Pricing StrategyMarket-Specific Assortment PlanningRetailer Insights IntegrationSales Training DevelopmentMarket LocalizationPerformance Metrics Definition
Soft Skills
Analytical SkillsCommunication SkillsInfluencing SkillsPragmatic MindsetCross-Cultural Comfort
Industry Keywords
FMCGCPGSports NutritionActive NutritionWellnessUK MarketBenelux MarketRetail StrategyConsumer InsightsInternational Markets

About the role

Key responsibilities & impact
  • Adapt the group’s “Where to Play” trade-channel priorities and growth ambition for the UK, Benelux, Italy, Switzerland and Austria
  • Localize the “How to Win” commercial strategy for each market, including priorities, KPIs and customer-focused plans
  • Define channel- and market-specific assortment, hero SKUs and ranging recommendations for priority retailers and Amazon
  • Define “perfect store” standards for shelf execution, secondary display, POS and claims
  • Define local promotional guidelines and in-store/online activation plans; track promotional ROI
  • Define local omnichannel pricing and pack-size strategy; track pricing and margin KPIs
  • Enable local KAMs and field sales teams through sell-in tools and brand/category training
  • Localize the innovation masterplan and KAM/field-sales sell-in toolkits for international retailers and Amazon
  • Act as the key point of contact between international country execution, KAM teams and central/global commercial strategy
  • Own commercial KPI and ROI tracking and reporting for international markets
  • Represent International in global commercial review cadences
  • Feed local retailer and consumer insights into global brand and commercial planning
  • Report to the VP International, with a dotted line into the Global Commercial Lead

Requirements

What you’ll need
  • 6–8 years of commercial strategy, trade marketing, category management or key account management within FMCG, CPG, sports/active nutrition or wellness
  • Direct experience with major retailers in the UK and/or Benelux and possibly already a multi-market or regional experience
  • Comfort working cross-functionally and cross-culturally with a German HQ team
  • Strong analytical skills, with experience owning commercially relevant KPIs and turning data into action
  • Hands-on, pragmatic mindset
  • Excellent stakeholder management and communication skills, with the ability to influence across markets and functions without direct authority
  • Based in the UK or the Netherlands
  • Willingness to travel regularly to Hamburg and across the International market cluster
  • German language skills are a plus but not required

Benefits

Comp & perks
  • Flexible working hours and remote work options
  • Workation
  • 28 days vacation/year
  • Attractive employee discounts
  • Ongoing opportunities for professional growth and responsibility
  • Diverse and inclusive culture