Head of Marketing

Esper

. Define Esper’s category, proof points, competitive positioning, and messaging house for ICP customers .

Posted 10/26/2026full-timeAustin • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on brand positioning, content strategy, and demand generation. Proven ability to lead marketing teams and execute comprehensive marketing strategies that drive growth and enhance market presence.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing LeadershipContent Strategy DevelopmentBrand Positioning ExpertiseDemand Generation Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentCompetitive PositioningSales EnablementMarketing Strategy ExecutionBudget ManagementThought Leadership CreationResearch SkillsTechnical WritingCampaign ManagementMarket Analysis

Soft Skills

Creative DirectionTeam LeadershipStrategic ThinkingCommunication SkillsCollaboration

Industry Keywords

High-Growth CompanyPipeline UnderstandingMarket Footprint GrowthExecutive ContentSales Development

About the role

Key responsibilities & impact

Define Esper’s category, proof points, competitive positioning, and messaging house for ICP customers
Develop thought leadership, executive content, research, and earned media
Own Esper’s brand, voice, creative direction, website, sales materials, decks, and campaigns
Build a content program including flagship pieces, customer stories, video, social, and the CEO’s voice
Lead product marketing, launches, competitive positioning, sales enablement, and sales-supporting stories
Set and execute the annual marketing strategy, budget, and goals
Lead and grow the marketing team, including demand generation and sales development, agencies, and freelancers
Work alongside the CEO and partner with Sales and Product
Tell Esper’s story and grow its market footprint

Requirements

What you’ll need

8+ years in B2B marketing
3+ years leading marketing or product marketing at a high-growth company
Experience building positioning from scratch and changing how a market talks about a company
Excellent writing ability, including simplifying complex, technical products
Strong creative taste and ability to direct designers, agencies, and video without micromanaging
Ability to operate at both strategic and tactical levels
Understanding of pipeline and how marketing contributes to it
Understanding of how brand and narrative fuel demand generation

Benefits

Comp & perks

Being part of an innovative and collaborative team that will both support and challenge you
Significant opportunity for growth and ownership and to shape Esper for the long-term
Competitive salary and equity at a growing company
Paid holidays & unlimited PTO
Medical, dental, and vision insurance
Generous parental & sick leave
401(k) retirement plan with employer match
Short- and long-term disability & life insurance
Flexible spending account (FSA)
Work anniversary equity grants
Monthly stipend to offset remote work expenses
Office equipment allowance
Other performance-based incentives