Senior Marketing Manager

Essential Oxygen

. Develop and execute integrated B2B and B2C marketing strategies aligned with company objectives .

Posted 10/13/2026full-timeRemote • California • United StatesSenior💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated B2B and B2C marketing strategies, with a strong focus on brand strategy, messaging, and data-driven optimization. Proficient in managing multi-channel campaigns and collaborating across functions to achieve marketing objectives.

Highest-signal resume keywords

B2B And B2C Marketing StrategiesMarketing Analytics And Performance MeasurementCanva And Adobe PhotoshopCampaign Management And OptimizationBrand Strategy And Messaging

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign ExecutionA/B TestingData-Driven OptimizationVideo Content ManagementCreative DevelopmentPerformance TrackingBudget ManagementProject ManagementAudience Strategy

Soft Skills

Exceptional CommunicationCreative JudgmentOrganizationCollaborationOwnership

Tools & Technologies

CanvaAdobe PhotoshopAI Creative PlatformsGoogle Analytics/GA4Google AdsMeta Ads ManagerCRMMarketing AutomationShopifyAmazon

Industry Keywords

Consumer ProductsE-CommerceBrand Style GuideDirect-To-ConsumerWellnessBeautyLifestyleHealthTrade ShowsMission-Oriented Companies

About the role

Key responsibilities & impact

Develop and execute integrated B2B and B2C marketing strategies aligned with company objectives
Drive brand awareness, customer engagement, e-commerce growth, and revenue
Develop annual and quarterly marketing plans aligned with revenue, brand, product, and growth objectives
Translate business objectives into audience strategies, positioning, messaging, go-to-market plans, campaigns, and measurable goals
Partner with Product Development and leadership on product positioning, messaging, naming, launches, and go-to-market strategies
Plan and execute multi-channel campaigns across paid social, search, display, email, social, e-commerce, retail, partnerships, and events
Manage campaign creative, audiences, budgets, timelines, tracking, and performance
Monitor KPIs and use analytics, customer insights, market research, and A/B testing to evaluate and optimize campaigns
Develop and execute creative for advertising, social media, email, e-commerce, presentations, educational materials, graphics, and video
Create and edit graphics using Canva, Adobe Photoshop, and AI Creative Platforms
Write and edit marketing copy and ensure creative aligns with brand standards and channel requirements
Collaborate with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other teams
Manage freelance creatives, photographers, designers, copywriters, video professionals, and external marketing partners
Own timelines, budgets, deliverables, quality, and consistent brand execution

Requirements

What you’ll need

8+ years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies
Proven ability to balance strategic thinking with hands-on execution
Strong experience with marketing analytics, performance measurement, A/B testing, and data-driven optimization
Experience developing and managing paid advertising campaigns across multiple digital channels
Hands-on experience with Canva, Adobe Photoshop, and AI Creative Platforms such as Higgsfield
Experience developing or managing video content
Strong understanding of brand strategy, messaging, storytelling, customer journeys, and integrated marketing
Exceptional written and verbal communication, creative judgment, organization, and project management skills
Ability to work independently, take ownership, manage multiple priorities, and collaborate effectively across functions
Must be eligible to work in California
Legally authorized to work in the United States
Unable to sponsor or take over sponsorship of an employment Visa
Must be able to travel domestically as needed for trade shows, partner meetings, or marketing events
Ability to sit for extended periods while working remotely
Visual and auditory ability to participate in video conferences
Ability to lift up to 20 pounds for travel/equipment transport
Successful completion of a background check
Preferred: experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands
Preferred: experience with direct-to-consumer and/or e-commerce brands, including Shopify, Amazon, Walmart Marketplace, or retail media
Preferred: experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or comparable platforms
Preferred: experience directing photography and/or video production
Preferred: experience building a brand style guide or brand system from the ground up
Preferred: experience working with purpose-driven, mission-oriented, or B Corp companies
Preferred: experience in a small, entrepreneurial, or growing company

Benefits

Comp & perks

Health & Wellness Benefits for eligible roles
Flexible Work Environment with remote options
Performance Bonus
Vacation & Sick-time Accrual
Quarterly Employee Product Allowance to enjoy Essential Oxygen Products for personal use
Team Service Days
Paid Volunteer Time to support a 501(c)(3) organization of your choice
Purpose-Driven Culture
Reasonable accommodations for qualified individuals with disabilities