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ESTADÃO

CRM Analyst – Mid-Level

ESTADÃO

. Plan, execute, and monitor CRM and Inbound Marketing strategies focused on revenue growth, conversion, and customer relationship management .

Posted 9/23/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in CRM and Inbound Marketing strategies, focusing on customer journey optimization, data analysis, and revenue growth. Proficient in developing automated workflows and email marketing campaigns while collaborating effectively across teams.

Highest-signal resume keywords
CRM Strategy DevelopmentEmail Marketing CampaignsData Analysis and InterpretationCustomer Journey CreationMarketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
CRM KnowledgeInbound MarketingDatabase SegmentationConversion Funnel AnalysisEmail MarketingMarketing AutomationSQL KnowledgeHTML KnowledgePerformance TrackingData Analysis
Soft Skills
Analytical MindsetCollaborative ApproachCritical ThinkingProblem SolvingOrganizational Skills
Tools & Technologies
Salesforce Marketing CloudPower BILooker StudioAPIsWebhooks
Industry Keywords
Customer Relationship ManagementLead AcquisitionCustomer EngagementRevenue GenerationE-commerce

Tech Stack

Tools & technologies
CloudSQL

About the role

Key responsibilities & impact
  • Plan, execute, and monitor CRM and Inbound Marketing strategies focused on revenue growth, conversion, and customer relationship management
  • Create and operationalize communication journeys and automations for lead/customer acquisition, nurturing, conversion, retention, recovery, and reactivation
  • Segment the customer base based on behavior, profile, product, source, and funnel stage
  • Monitor and analyze CRM KPIs, including database growth, revenue per lead, funnel conversion, abandonment, cart recovery, churn, and revenue
  • Identify opportunities to optimize journeys, communications, and conversion points based on data
  • Develop email marketing campaigns, automated workflows, customer engagement programs, and opportunity recovery initiatives
  • Support CRM strategies for different products and initiatives
  • Collaborate with Product, Performance Marketing, Sales, Content, and Technology teams
  • Support integrations between tools, platforms, forms, lead databases, and CRM systems
  • Ensure database quality and organization by monitoring segmentation, fields, tags, sources, and automation rules
  • Prepare performance analyses and reports, turning data into recommendations and next steps
  • Propose new journeys, segments, automations, and revenue-generation opportunities

Requirements

What you’ll need
  • Knowledge of CRM, Inbound Marketing, and Marketing Automation
  • Experience creating customer journeys and engagement programs
  • Knowledge of database segmentation strategies
  • Experience with email marketing, automations, and CRM campaigns
  • Knowledge of conversion funnels and lead/customer lifecycles
  • Ability to analyze CRM, conversion, revenue, and engagement metrics
  • Intermediate proficiency in Excel or Google Sheets for data analysis and organization
  • Ability to interpret data and turn analyses into business actions
  • Basic knowledge of CRM campaign testing and optimization
  • Hands-on experience with at least one CRM or Marketing Automation platform
  • Familiarity with data analysis tools and performance tracking
  • Preferred qualifications: Experience with Salesforce Marketing Cloud; knowledge of SQL; proficiency in Power BI, Looker Studio, or a similar BI tool; knowledge of HTML; experience with APIs, webhooks, and integrations; experience with e-commerce, checkout, or digital product platforms; knowledge of attribution models, CAC, churn, and database monetization; previous experience at digital companies
  • Analytical mindset and investigative curiosity
  • Strong ownership of deliverables
  • Collaborative approach and ability to work effectively in a team
  • Critical thinking and ability to propose innovative solutions and ideas
  • Ability to work under pressure and solve problems
  • Strong personal and operational organization and planning skills

Benefits

Comp & perks
  • Medical insurance (Bradesco) and dental insurance (Porto)
  • Childcare assistance
  • On-site restaurant
  • Wellhub (formerly Gympass)
  • Private pension plan
  • Birthday day off
  • Casual dress every day
  • Transportation allowance, parking, or company shuttle
  • Meal voucher
  • Life insurance
  • Full access to Estadão’s digital content
  • Exclusive discounts at educational institutions
  • Psychological support through Wellz
  • Pet health insurance
  • Hybrid work model