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ESTADÃO

Senior Market Intelligence Analyst

ESTADÃO

. Size markets and business opportunities (TAM, SAM, and SOM), estimating revenue potential to support the prioritization of segments, products, and projects.

Posted 9/24/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced proficiency in data analysis and market research, utilizing tools such as Python, Excel, and BI platforms to support strategic business decisions. Capable of developing go-to-market strategies and creating impactful presentations that align with advertiser needs.

Highest-signal resume keywords
Advanced Proficiency In PythonAdvanced Excel SkillsProficiency In Looker StudioMarket Sizing Knowledge (TAM, SAM, SOM)Experience With Kantar IBOPE Media Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Data AnalysisMarket ResearchRevenue EstimationCompetitive AnalysisDigital MarketingData IntegrationDashboard CreationAudience AnalysisPresentation DevelopmentAutomation of Tasks
Soft Skills
Strong Organizational SkillsAttention To DetailCritical ThinkingCreativityExcellent Communication Skills
Tools & Technologies
Power BIGoogle Analytics 4 (GA4)ComscoreSimilarwebGoogle SlidesGenerative AI Tools
Industry Keywords
Go-To-Market StrategiesBusiness DevelopmentAdvertising InvestmentConsumer TrendsMedia Metrics

Tech Stack

Tools & technologies
Python

About the role

Key responsibilities & impact
  • Size markets and business opportunities (TAM, SAM, and SOM), estimating revenue potential to support the prioritization of segments, products, and projects.
  • Support go-to-market strategies for new products and projects by identifying priority brands, positioning, differentiators, and sales channels based on market data.
  • Collect, organize, and analyze data from various sources, verifying information quality and differences in methodologies.
  • Create and update dashboards, reports, and studies using Excel and BI tools, automating recurring tasks.
  • Analyze audiences, demographics, and consumption habits by cross-referencing audience data with market research.
  • Develop market studies and competitive benchmarks covering competitors, advertising sectors, brands, and consumer and media trends.
  • Cross-reference audience data, research, and trends to identify opportunities and recommend business directions.
  • Prepare presentations and sales pitches that connect data to advertisers’ needs.
  • Support the sales, projects, events, digital strategy, marketing, and editorial teams with analyses and recommendations for business development and the development of projects and products.

Requirements

What you’ll need
  • Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, or a related field.
  • Advanced proficiency in Python.
  • Advanced Excel skills, including formulas, pivot tables, Power Query, and data integration across databases.
  • Proficiency in Looker Studio, Power BI, Comscore, Similarweb, and Google Analytics 4 (GA4).
  • Advanced English proficiency.
  • Practical knowledge of market sizing (TAM, SAM, and SOM), revenue estimation, and go-to-market strategies.
  • Experience interpreting and applying Kantar IBOPE Media and Ipsos research focused on audience, consumption, and advertising investment.
  • Knowledge of digital marketing, media metrics, and competitive analysis.
  • Experience using generative AI tools such as ChatGPT, Claude, and Gemini, with rigorous verification of sources and results.
  • Ability to create clear, well-structured, and objective presentations in Google Slides.
  • Hands-on profile with autonomy, strong organizational skills, attention to detail, curiosity, critical thinking, business acumen, creativity, broad cultural awareness, and excellent communication skills for collaborating with different teams.

Benefits

Comp & perks
  • Medical insurance
  • Dental insurance
  • Childcare assistance
  • Birthday day off
  • Transportation allowance
  • Life insurance
  • Access to mental health services
  • Exclusive discounts at educational institutions
  • Private pension plan
  • Hybrid work