Lifecycle Marketing Manager – AI-native

ESTO Group

. Build, launch, and optimize lifecycle campaigns across email, SMS, web push, and in-app messaging .

Posted 10/27/2026full-timeTallinn • EstoniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and optimizing lifecycle campaigns across various channels, utilizing AI tools for reporting and monitoring. Proficient in managing budgets, prioritizing tasks based on data, and collaborating with cross-functional teams to drive impactful marketing strategies.

Highest-signal resume keywords

Lifecycle Campaign ManagementAI Tools UtilizationBudget ForecastingData-Driven PrioritizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer PsychologyCopywritingBudget ManagementExperimentationAttributionIncrementalitySystems ThinkingWorkflow DesignData AnalysisReporting

Soft Skills

Self-DirectedStakeholder CommunicationAdaptabilityPrioritization

Tools & Technologies

Customer IOClaude AIRudderstackMixpanelDatabricksSMSWhatsAppViberWeb PushIn-App Messaging

Industry Keywords

FintechLifecycle MarketingAI-Assisted MonitoringMarketing AutomationCustomer Engagement

About the role

Key responsibilities & impact

Build, launch, and optimize lifecycle campaigns across email, SMS, web push, and in-app messaging
Design and run agentic workflows, deciding what AI owns and what a human reviews
Build reporting and dashboards, including AI-assisted monitoring
Own the lifecycle budget by planning, forecasting, and justifying spend across channels and tooling
Manage the backlog with Marketing, Product, Data, Compliance, Creative, and Business teams
Prioritize work by impact, set expectations, and deliver projects
Run experiments and tests and use results to guide subsequent decisions

Requirements

What you’ll need

Marketing understanding, including customer psychology and copywriting
Ability to manage a backlog, prioritize with data, and keep stakeholders informed
Daily use of AI tools and understanding of their strengths and limitations
Systems thinking and ability to break processes into steps with human review checkpoints
Comfort with new tools and workflows
Self-directed approach in fast-paced, resource-efficient environments
Nice to have: Customer IO, Claude AI, Rudderstack, Mixpanel, Databricks
Nice to have: SMS, WhatsApp / Viber, web push, and in-app messaging experience
Nice to have: Budget forecasting
Nice to have: Incrementality, attribution, and experimentation
Nice to have: Fintech industry experience
Nice to have: Fluency in any of the Baltic languages

Benefits

Comp & perks

28 days annual leave + public holidays + your birthday off, always
Hybrid work with flexible hours
Paid sick leave + 3 wellbeing days
Modern, pet-friendly office in the heart of Tallinn
Fully stocked kitchen: snacks, fruit & drinks
Monthly Stebby allowance for sports & wellness
Collaborative, multicultural team
Regular events & offsites
Room to bring ideas and make real impact