Consumer Communications Manager

Etsy

. Support European consumer communications efforts by shaping and delivering lifestyle, trend, and cultural coverage campaigns for Etsy .

Posted 10/22/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer PR and communications, with a strong ability to develop and implement impactful campaigns across diverse media landscapes. Proficient in building relationships with influencers and media outlets, while leveraging consumer insights and cultural trends to drive brand engagement.

Highest-signal resume keywords

Consumer PR/Communications ExperienceInfluencer/Talent CollaborationCampaign Development and ImplementationMedia Relationship ManagementBilingual Proficiency in German or French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentMedia ReportingStorytellingCultural Insights AnalysisEcommerce Platform ExperienceAffiliate MarketingContent CreationEvent PlanningData AnalysisCross-Functional Project Leadership

Soft Skills

Attention to DetailCreative ThinkingRelationship BuildingAdaptabilityTime Management

Industry Keywords

European MarketConsumer InsightsMedia LandscapeExperiential ActivationsPR AgenciesCommerce ContentLifestyle CampaignsCultural CoverageIntegrated CampaignsLocalized Media Outreach

About the role

Key responsibilities & impact

Support European consumer communications efforts by shaping and delivering lifestyle, trend, and cultural coverage campaigns for Etsy
Develop and implement campaign moments across earned and paid publisher and creator ecosystems
Support PR, affiliate, and creator/influencer marketing workstreams for local markets
Work with multiple PR agencies across markets to deliver campaigns and always-on content
Collaborate with marketing, brand, and social partners on integrated campaign moments
Plan, lead, and implement consumer press events around key campaigns
Balance proactive and reactive storytelling and respond to relevant cultural moments
Share and amplify media coverage internally
Provide regular reporting on media moments, campaign impact, and press results
Source and vet sellers and products for localized media outreach
Report to the Director, Consumer Comms
Perform other duties as assigned, with responsibilities subject to change

Requirements

What you’ll need

4+ years of relevant communications experience across Europe
Strong background in consumer PR/comms
Experience working with influencers/talent
Hands-on experience delivering PR activity involving affiliate publishers, commerce content or creator partnerships
Deep understanding of the evolving media landscape, including new and emerging media types
Excellent storytelling and writing skills
Ability to turn consumer insights, marketplace data and cultural observations into compelling media angles
Immersed in culture, with a knack for finding authentic ways for brands to be part of the conversation
Creative approach to exploring new communications channels and strategies
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
Ability to build productive cross-functional relationships and independently lead agreed projects
Strong media relationships with European reporters/media outlets across multiple verticals, e.g. German/French
Experience with a dual-sided marketplace, ecommerce platform, and/or major retail brand
Experience supporting experiential activations
Additional language skills, particularly German or French
Experience handling external PR agencies

Benefits

Comp & perks

Open to Remote
Full-time employment