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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in creator, influencer, and affiliate marketing, with a strong focus on building and leading high-performing teams. Proven ability to design and optimize program structures, partnerships, and performance metrics in a cross-functional environment.
Highest-signal resume keywords
Creator Program ManagementAffiliate Marketing StrategyTeam LeadershipIncrementality TestingPartnership Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creator RecruitmentEngagement StrategiesCommission StructuresAttribution ModelsProgram DesignPerformance MetricsGMS EfficiencyRevenue ForecastingTesting RoadmapsCreator Segmentation
Soft Skills
MentoringCross-Functional CollaborationStrategic ThinkingCommunication
Tools & Technologies
ImpactRakutenAWINPartnerize
Industry Keywords
Affiliate Network InfrastructureInfluencer LandscapePartnership EconomicsTesting and Learning CultureEtsy Mission
About the role
Key responsibilities & impact- Manage the teams responsible for Creator Program and publisher affiliate program strategy and execution
- Build growth plans for creator recruitment, engagement, retention, and monetization
- Scale Etsy’s in-house ambassador program
- Guide external network and publisher strategy, including incentives, commission structures, and promotional planning
- Grow and optimize Etsy's global Affiliate program and deepen partnerships across more than 100 countries
- Partner with Product and Engineering on tooling priorities
- Partner with Analytics on incrementality, attribution, halo impact, and testing roadmaps
- Align cross-functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
- Own portfolio performance, including discovery metrics, GMS efficiency, and incrementality
- Present portfolio performance narratives to senior leadership
- Mentor and grow a high-performing team
- Foster a culture of testing and learning that informs investment in creator and affiliate programs
Requirements
What you’ll need- 10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network
- Experience building in-house creator programs is ideal
- Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution)
- Track record of building and leading high-performing teams
- Experience designing program structures, including tiering, commission logic, and creator segmentation, from scratch
- Built high-value partnerships that reach new, incremental audiences
- Hands-on experience designing and reading incrementality tests (holdout/geo-based, matched-market)
- Comfortable building and defending a GMS/revenue forecast to finance and senior leadership
- Understanding of last-click attribution limitations and correction models in a creator/affiliate context
- Knowledge of affiliate network infrastructure, including Impact, Rakuten, AWIN, and Partnerize
- Understanding of bidding and commission structure optimization
- Proven success partnering across Product & Engineering, Comms, Brand Strategy, and Advertising Creative
- Passion for Etsy's mission to keep commerce human and support small business owners
Benefits
Comp & perks- Equity package
- Annual performance bonus
- Competitive benefits that support you and your family
- Visa sponsorship support may be available for certain roles and skills