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Etsy

Manager, Seller Retention – Engagement Marketing

Etsy

. Lead the Seller Retention & Engagement Marketing team, including lifecycle marketing, strategy and planning, operations, and development .

Posted 11/2/2026full-timeBrooklyn • New York • United StatesSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, CRM, and retention strategies, with a strong analytical background to drive data-informed decisions. Proven ability to lead teams, manage cross-functional collaborations, and execute marketing automation initiatives effectively.

Highest-signal resume keywords
Lifecycle MarketingB2B Marketing ExperienceData Analysis and StrategyMarketing Automation (Braze)Team Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lifecycle MarketingCRMData AnalysisA/B TestingSQLHoldout ExperimentsSegmentationPersonalizationRetention StrategiesKPI Reporting
Soft Skills
CoachingCommunicationJudgmentCollaborationBias for Action
Tools & Technologies
BrazeAnalytics PlatformsMarketing Automation ToolsSQLCursor
Industry Keywords
Two-Sided MarketplaceSeller EngagementChurn PreventionFeature AdoptionGlobal Seller Base

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Lead the Seller Retention & Engagement Marketing team, including lifecycle marketing, strategy and planning, operations, and development
  • Coach team members, set goals, provide performance feedback, and support equitable hiring, onboarding, and promotion practices
  • Translate annual seller marketing priorities into a quarterly roadmap with clear KPIs
  • Report progress against KPIs to senior leaders
  • Manage the lifecycle portfolio across onboarding, growth, peak season, reactivation, and policy or fee changes
  • Define seller segments and create targeted, personalized journeys across email and other owned channels
  • Build measurement connecting reach, delivery, engagement, and downstream seller behavior to incremental value
  • Use holdouts and sound experiments to evaluate impact
  • Oversee Braze execution, including segmentation, journey design, QA, and deployment
  • Align work across Seller Content, Product, Engineering, Analytics, and Customer Support
  • Communicate performance, risks, and trade-offs to stakeholders
  • Foster a culture of testing and learning that shapes Etsy's investment in seller communications

Requirements

What you’ll need
  • Direct experience in B2B marketing or on the supply side of a marketplace (sellers, hosts, drivers, creators, merchants, or similar)
  • Highly analytical, with a track record of using data to set strategy, size opportunities, and make prioritization trade-offs
  • 7+ years of experience in lifecycle, CRM, or retention marketing, including end-to-end campaigns from strategy through measurement
  • Hands-on experience designing and reading holdout, A/B, and multivariate experiments
  • Sound judgment about incrementality, cohort quality, retention, and lifetime value
  • Comfort working directly with data, including SQL and Cursor, or a strong working partnership with analytics teams
  • 2+ years of experience managing people, with a track record of developing and retaining strong teams
  • Hands-on experience with a marketing automation platform (Braze preferred), including segmentation, personalization, and deliverability
  • Working knowledge of how AI can automate lifecycle work, including drafting and QA of copy, audience building, reporting, and workflow automation
  • Good judgment about where human review is still needed
  • Experience building processes and quality standards that increase team speed without sacrificing quality
  • Success partnering across Content, Product, Engineering, and Analytics, and influencing stakeholders without direct authority
  • A bias for action and ability to turn detailed analysis into a clear recommendation
  • Experience in a two-sided marketplace with a large, diverse, global seller base, including localization (nice to have)
  • Experience managing a program budget and reporting ROI (nice to have)
  • Familiarity with feature adoption analysis and churn prevention for business customers (nice to have)
  • Entrepreneurial mindset (nice to have)
  • Passion for Etsy's mission (nice to have)

Benefits

Comp & perks
  • Equity package
  • Annual performance bonus
  • Competitive benefits that support you and your family
  • Flexible/partially remote work arrangement
  • Occasional travel to the Brooklyn office for remote candidates outside commuting distance
  • Once- or twice-weekly office attendance depending on proximity
  • Visa sponsorship may be supported for certain roles and skills