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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates capabilities in executing and optimizing paid social campaigns, analyzing performance metrics, and collaborating with cross-functional teams. Proficient in managing creative assets and maintaining product feeds while ensuring adherence to advertising standards.
Highest-signal resume keywords
Performance MarketingPaid Social Campaign ManagementQuantitative AnalysisExcel or Google Sheets ProficiencyAudience Testing and Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData InterpretationBudget MonitoringRoot-Cause AnalysisPerformance Metrics Analysis
Soft Skills
CollaborationCommunication
Tools & Technologies
MetaTikTokPinterestRedditSQLLookerTableau
Industry Keywords
Digital MarketingAnalyticsROASCPACACCTRCVRLTV
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Support execution and optimization of mid- and upper-funnel paid social campaigns
- Build, launch, and QA campaigns across paid social platforms
- Manage creative trafficking, catalog updates, audience implementation, and pixel/tag checks
- Ensure ads follow naming conventions, UTM standards, and creative/specification guidelines
- Maintain and optimize product feeds
- Monitor budget pacing, delivery, and key performance metrics
- Identify anomalies and assist with root-cause analysis and corrections
- Research and propose bid and budget adjustments
- Set up and track creative and audience tests
- Maintain test logs and compile summaries of results
- Pull recurring performance exports and support weekly reporting dashboards
- Compile slides or notes for internal updates, post-mortems, and leadership report-outs
- Collaborate with senior channel owners and cross-functional Analytics, Product, and Engineering partners
Requirements
What you’ll need- 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome
- Basic familiarity with paid social and/or display platforms such as Meta, TikTok, Pinterest, or Reddit
- Comfort working with Excel or Google Sheets
- Strong quantitative skills
- Ability and interest in interpreting performance data such as ROAS, CPA/CAC, CTR, CVR, and LTV
- Exposure to SQL or a BI tool such as Looker or Tableau is a plus, but not required
Benefits
Comp & perks- Equity package
- Annual performance bonus
- Competitive benefits that support you and your family
- Flexible/partially remote work arrangement
- Occasional travel to the Brooklyn office for remote candidates outside commuting distance
- Equal employment opportunity and disability accommodations during interviewing and hiring