Senior Staff Product Manager, User & Content Understanding

Etsy

. Define Etsy’s User & Content Understanding strategy .

Posted 9/21/2026full-timeBrooklyn • New York • United StatesSenior💰 $233,000 - $315,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management for ML-powered consumer products, with a focus on search, recommendations, and personalization. Capable of developing strategic visions and influencing cross-functional teams to enhance user understanding and product capabilities.

Highest-signal resume keywords

Product Management ExperienceML-Powered Consumer ProductsSearch and Recommendation SystemsExperimentation and Analytics FluencyE-Commerce Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Representation LearningMultimodal ModelsSequence ModelingGenerative RecommendationCausal ReasoningEmbeddingsRetrieval and RankingCold StartExplorationEvaluation

Soft Skills

Influencing Without AuthorityMentoring

Industry Keywords

EtsyUser UnderstandingProduct VisionBuyer RepresentationContextual SignalsBehavioral SignalsGraph SignalsCohort SignalsAuthenticityDifferentiation

About the role

Key responsibilities & impact

Define Etsy’s User & Content Understanding strategy
Develop a multi-year product vision for understanding buyers, inventory, sellers, missions, and context
Identify foundational capabilities that unlock improvements across products and surfaces
Translate advances in representation learning, multimodal models, LLMs, sequence modeling, and generative recommendation into product opportunities
Develop richer buyer representations encompassing tastes, aesthetics, interests, preferences, affinities, missions, and intent
Improve understanding of new, signed-out, and low-history buyers using contextual, behavioral, graph, and cohort signals
Establish richer semantic and multimodal representations of listings, shops, sellers, and other content
Improve understanding of objects, attributes, aesthetics, occasions, seasonality, price and value, quality, craftsmanship, originality, and human connection
Develop scalable approaches for long-tail and newly listed inventory
Partner with Trust and Marketplace teams on authenticity, authorship, quality, and differentiation
Align product leaders, engineers, scientists, analysts, researchers, and designers around shared strategies
Influence team roadmaps across Etsy
Navigate cross-surface trade-offs
Mentor PMs and improve ML product thinking across MARS

Requirements

What you’ll need

Significant product management experience leading large, ambiguous problem spaces with meaningful customer and business impact
Deep experience with ML-powered consumer products
Experience in Search, Recommendations, Personalization, Ads, or Discovery is especially relevant
E-commerce experience is a plus
Understanding of modern search and recommender systems, including embeddings, retrieval and ranking, sequence models, multimodal systems, LLMs, cold start, exploration, and evaluation
High fluency in experimentation, analytics, and causal reasoning
Ability to think at a systems level and identify shared capabilities tied to real product needs
Track record of influencing senior technical and product leaders without formal authority
Ability to work within commuting distance of Etsy’s Brooklyn office, or qualify as a remote candidate with occasional office travel
Must satisfy applicable U.S. work authorization requirements; visa sponsorship may be limited to certain roles and skills

Benefits

Comp & perks

Equity package
Annual performance bonus
Competitive benefits supporting employees and their families
Hybrid work arrangement with office attendance once or twice per week depending on proximity
Remote candidates outside commuting distance may be considered with occasional travel to the office
Visa sponsorship may be available for certain roles and skills