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CMO – Marketing Manager, Performance, Social Media & Events
Eventplanning24.de. Build, manage, and optimize marketing channels .
About the role
Key responsibilities & impact- Build, manage, and optimize marketing channels
- Plan, execute, and optimize performance advertising campaigns on Google, Meta, Pinterest, and TikTok
- Manage budgets based on performance and retarget users who abandon the funnel
- Prepare 14-day reports on clicks, inquiries, bookings, and cost per booking
- Manage external partners and freelancers
- Maintain an editorial calendar and publish and distribute social media content
- Select creators and influencers and manage collaborations
- Use discount and partner codes and measure their impact
- Manage the community and convert comments and DMs into inquiries
- Commission, automate, or produce content through freelancers
- Plan and manage the SEO strategy, including site structure, content, and fundamentals
- Build backlinks and partnerships
- Use AI for content creation and automation
- Conduct SEO/GEO monitoring and provide regular performance updates
- Build and maintain partnerships with venues, planners, and service providers
- Manage the affiliate program, including codes, invoicing, and performance
- Plan and evaluate joint promotions and bundles
- Plan trade shows and events, including objectives, budgets, and execution
- Coordinate the team and materials, manage on-site presence, and capture leads
- Conduct follow-ups and evaluate results
- Build and maintain the CRM
- Run email campaigns for customer acquisition
- Communicate with prospective and existing customers
Requirements
What you’ll need- Practical experience in performance marketing
- Practical experience with social media and influencers
- Practical experience with ChatGPT or similar tools
- Creativity in developing problem-solving approaches
- Strong organizational skills and an independent working style
- Excellent communication skills, team spirit, and eagerness to learn
- Ability to quickly get up to speed in new subject areas
- Good written and spoken German and English
Benefits
Comp & perks- Flexible working hours and locations – Cologne, Düsseldorf, or remote; results matter.
- Company laptop – powerful, equipped with all necessary tools, and ready for mobile work.
- Equity participation – employee equity participation (e.g., ESOP/VSOP).
- Paid professional development – including AI training and certifications.
- An inspiring work environment that encourages initiative.