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Eventplanning24.de

CMO – Marketing Manager, Performance, Social Media & Events

Eventplanning24.de

. Build, manage, and optimize marketing channels .

Posted 9/25/2026full-timeCologne • GermanyMid-LevelSenior💰 €40,000 per yearWebsite

About the role

Key responsibilities & impact
  • Build, manage, and optimize marketing channels
  • Plan, execute, and optimize performance advertising campaigns on Google, Meta, Pinterest, and TikTok
  • Manage budgets based on performance and retarget users who abandon the funnel
  • Prepare 14-day reports on clicks, inquiries, bookings, and cost per booking
  • Manage external partners and freelancers
  • Maintain an editorial calendar and publish and distribute social media content
  • Select creators and influencers and manage collaborations
  • Use discount and partner codes and measure their impact
  • Manage the community and convert comments and DMs into inquiries
  • Commission, automate, or produce content through freelancers
  • Plan and manage the SEO strategy, including site structure, content, and fundamentals
  • Build backlinks and partnerships
  • Use AI for content creation and automation
  • Conduct SEO/GEO monitoring and provide regular performance updates
  • Build and maintain partnerships with venues, planners, and service providers
  • Manage the affiliate program, including codes, invoicing, and performance
  • Plan and evaluate joint promotions and bundles
  • Plan trade shows and events, including objectives, budgets, and execution
  • Coordinate the team and materials, manage on-site presence, and capture leads
  • Conduct follow-ups and evaluate results
  • Build and maintain the CRM
  • Run email campaigns for customer acquisition
  • Communicate with prospective and existing customers

Requirements

What you’ll need
  • Practical experience in performance marketing
  • Practical experience with social media and influencers
  • Practical experience with ChatGPT or similar tools
  • Creativity in developing problem-solving approaches
  • Strong organizational skills and an independent working style
  • Excellent communication skills, team spirit, and eagerness to learn
  • Ability to quickly get up to speed in new subject areas
  • Good written and spoken German and English

Benefits

Comp & perks
  • Flexible working hours and locations – Cologne, Düsseldorf, or remote; results matter.
  • Company laptop – powerful, equipped with all necessary tools, and ready for mobile work.
  • Equity participation – employee equity participation (e.g., ESOP/VSOP).
  • Paid professional development – including AI training and certifications.
  • An inspiring work environment that encourages initiative.