Head of Performance Marketing

. Own the creation and execution of Moneyboat’s multi-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA .

Posted 10/15/2026full-timeRemote • United KingdomLead💰 £75,000 - £80,000 per yearWebsite

Tools & technologies

SQL

Key responsibilities & impact

Own the creation and execution of Moneyboat’s multi-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA
Lead affiliate and partnership relationships to maximise the share of business Moneyboat acquires
Manage the digital marketing agency against performance-based targets across Paid Search, Meta, and Programmatic
Identify and define commercial opportunities across all stages of the customer lifecycle to drive awareness, adoption, activation, and retention
Implement new tactics, run optimisation tests, and improve campaign performance
Ensure accurate implementation of digital analytics and tracking and leverage new technologies
Own and execute media planning and budget allocation
Own KPIs and provide regular reports on pipeline metrics throughout the customer journey
Analyse and report on the impact of marketing activities on the customer lifecycle
Work closely with Credit Risk and Technology teams to validate go-to-market strategies, buyer personas, value proposition, messaging, content needs, and message optimisation
Manage a multi-million-pound media budget

What you’ll need

Strong analytical skills and data-driven decision-making
Technical ability
5+ years of managerial-level experience in user acquisition marketing and a proven track record of success
2+ years of B2C high-volume lead generation marketing and user acquisition experience in the regulated consumer space
Proven excellence in relationship-building and collaboration
Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution skills
Excellent writing, communication, time management, and project management skills
Experience with marketing and analytics tools and platforms such as Google Ads, GDN, Programmatic, Facebook, Google Analytics, GTM, Data Studio, and SEMRush; SQL is a plus
Excellent spoken and written English
Proven ability to manage a multi-million-pound budget
Experience working in an FCA-regulated environment (desired)
Experience working in the HCST lending sector (desired)

Comp & perks