Director, Consumer Growth – AI-Native

Everly Health

. Own paid and organic acquisition for the Consumer business .

Posted 10/3/2026full-timeAustin • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid and organic acquisition strategies, with a strong focus on AI-driven campaign management and compliance within regulated industries. Proven ability to lead teams, manage substantial media budgets, and innovate revenue generation through data-driven insights and experimentation.

Highest-signal resume keywords

Growth MarketingPaid Social ManagementAI Agent OrchestrationIncrementality TestingHealthcare Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingSEOContent StrategyCampaign ManagementBudget ManagementData AnalysisAttributionCreative ProductionExperimentationRevenue Validation

Soft Skills

Team LeadershipCollaborationProblem SolvingCommunicationAgency Management

Tools & Technologies

GrokbotRyzeClaudeAdvantage+Performance MaxAutomated BiddingAnalytics PlatformsMarketing Automation ToolsAd Management PlatformsCompliance Tracking Systems

Certifications & Qualifications

BA/BS or Equivalent Experience

Industry Keywords

Healthcare AdvertisingTelehealthPharmaDTC SubscriptionRegulated Category

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own paid and organic acquisition for the Consumer business
Design and build the AI agent orchestration layer for paid media using tools such as Grokbot, Ryze, Claude, Advantage+, Performance Max, and automated bidding
Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume within healthcare advertising policies and compliance standards
Define agent ownership, human-review requirements, and failure-detection processes; prototype and troubleshoot systems
Own paid acquisition across Meta, TikTok, emerging platforms, Google, and Bing, including strategy, budget, bidding, audiences, and optimization
Own organic acquisition, including AEO/GEO, SEO, and content
Manage a media budget of $5M+ annually against CAC, ROAS, and payback targets, reallocating spend weekly
Lead privacy-constrained measurement, including incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking
Manage agency and freelance partners against performance standards
Identify and validate new revenue vectors through landing pages, fake-door tests, and quick prototypes
Run the process from insight to prototype to experiment to scale decision
Lead and develop a small, high-output pod of AI agents and contractors
Partner across product, engineering, marketing, analytics, and compliance
Audit paid, organic, and tracking; deliver early efficiency gains
Establish agent-run workflows, human checkpoints, operating model, and experiment backlog
Improve blended CAC and payback while scaling paid and organic spend
Demonstrate at least one validated new revenue vector with a credible path to scale

Requirements

What you’ll need

10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform
Track record managing multi-million-dollar media budgets against CAC and payback targets
Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples to discuss
Experience owning organic channels, including SEO, content, or organic social, alongside paid acquisition
Strong command of growth economics and measurement, including incrementality testing and post-iOS attribution
Experience leading small, capable teams and managing agencies
BA/BS or equivalent experience
Experience advertising in healthcare, telehealth, pharma, or another regulated category preferred
Experience with DTC subscription or repeat-purchase businesses preferred
Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas preferred

Benefits

Comp & perks

No specific benefits or compensation extras stated in the posting