Marketing Manager, B-to-B, Customer Energy Solutions

Eversource Energy

. Lead and execute B2B marketing strategies, campaigns, outreach, and engagement initiatives for EE/EV/ADR programs .

Posted 10/7/2026full-timeUnited StatesSeniorLead💰 $152,760 - $169,730 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies, campaigns, and outreach initiatives, with a strong focus on integrated marketing and performance analysis. Proficient in managing marketing budgets and collaborating with cross-functional teams to achieve business objectives.

Highest-signal resume keywords

B2B Marketing StrategyIntegrated Marketing CampaignsDigital AdvertisingCampaign Performance AnalysisMicrosoft Office Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ManagementAdvertising Plans DevelopmentTargeting StrategiesMessage TestingROI AnalysisCopywritingEvent PlanningDirect Mail MarketingEmail MarketingCustomer Outreach

Soft Skills

Excellent Communication SkillsTime ManagementOrganizational SkillsTeam CollaborationIndependent Work

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

EE/EV/ADR ProgramsMarketing PartnershipsTrade AssociationsCustomer EngagementPerformance Goals

About the role

Key responsibilities & impact

Lead and execute B2B marketing strategies, campaigns, outreach, and engagement initiatives for EE/EV/ADR programs
Develop integrated marketing strategies to increase awareness, engagement, and customer participation
Collaborate with Residential marketing leadership and the PR/Thought Leadership Supervisor on integrated strategies
Report to the Director of Marketing Communications
Develop and execute C&I marketing plans and campaigns
Develop targeted outreach and engagement plans
Work with internal stakeholders, business and sales management, and external partners to identify customer needs and execute integrated campaigns
Coordinate with copywriters, graphic designers, photographers, advertising agencies, and other vendors
Ensure marketing strategies align with business objectives, brand standards, and customer needs
Develop and supervise marketing plans against performance goals, budgets, and timelines
Lead marketing partnerships and events, including conferences, sponsorships, trade associations, and customer engagement opportunities
Supervise writing and editing of multi-year business plans for C&I program initiatives
Maintain marketing calendars and budgets
Analyze marketing research, campaign performance, campaign results, and return on investment
Develop and evaluate advertising plans, targeting strategies, message testing, and marketing tactics
Represent EE/EV/ADR at industry conferences, trade associations, customer events, and other engagements

Requirements

What you’ll need

Bachelor’s degree in Marketing or related discipline or equivalent experience
Ten (10) to twelve (12) years related experience
Experience managing marketing campaigns for B-to-B customers
Demonstrated experience developing and executing integrated marketing strategies
Knowledge and results in digital advertising, copywriting, event strategies and planning, direct mail and email marketing campaigns, customer outreach, and other marketing channels
Experience developing advertising plans, targeting strategies, message testing, campaign measurement, and ROI analysis
Experience with responsibility for marketing budgets
Expert-level use of Microsoft Office, including Word, Excel and PowerPoint
Excellent written, verbal and interpersonal communication skills
Excellent time management and organizational skills
Ability to work independently and as part of a team
Must be available to work emergency restoration assignment as required
Must be available to travel between MA/CT/NH as necessary
Approximately 10% travel
Applicants requiring visa sponsorship to start employment with Eversource will not be considered
Must be able to work at least three days in the office, including Tuesdays and Wednesdays, and up to five days in the office if needed or if policy changes

Benefits

Comp & perks

Potential incentive eligibility
Hybrid work schedule
Work-life balance support
Opportunity to work remotely under hybrid-work guidelines
Competitive total rewards program
Benefits programs
Emergency restoration assignment compensation may apply