Lifecycle Marketing Manager

EVgo

. Design and deploy lifecycle marketing campaigns for drivers charging on the EVgo network .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,400 - $131,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in designing and deploying lifecycle marketing campaigns, with a strong focus on optimizing customer journeys and enhancing loyalty through data-driven insights. Proficient in compliance with marketing regulations and experienced in collaborating across teams to drive engagement and conversion improvements.

Highest-signal resume keywords

Lifecycle MarketingDTC Ecommerce ExperienceBraze or Iterable ProficiencyAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationA/B TestingCustomer Journey AnalysisPerformance MeasurementMobile App Marketing Strategies

Soft Skills

Organizational SkillsCollaboration

Tools & Technologies

Analytics ToolsPush NotificationsEmail MarketingIn-App NotificationsSMS Marketing

Industry Keywords

CAN-SPAM ComplianceTCPA ComplianceSubscription-Based ProductsCustomer Relationship Management

About the role

Key responsibilities & impact

Design and deploy lifecycle marketing campaigns for drivers charging on the EVgo network
Drive adoption of subscriptions and Autocharge+ through targeted lifecycle communications
Optimize each stage of the customer journey to enhance loyalty
Build and maintain a testing roadmap for continuous engagement and conversion improvements
Conduct A/B testing across push, email, in-app notifications, and SMS
Track, analyze, and improve key performance indicators using analytics tools
Ensure customer communications and CRM list practices comply with CAN-SPAM, TCPA, and other applicable regulations
Escalate complex compliance questions as needed
Share lifecycle marketing best practices, testing results, and platform expertise with team members
Collaborate with marketing, product, engineering, and design teams
Perform other duties and special projects as assigned

Requirements

What you’ll need

Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience with DTC ecommerce or subscription-based products
Demonstrated experience in lifecycle marketing and mobile app growth
Deep knowledge of mobile app marketing strategies and channels, including push, email, in-app notifications, and SMS
Strong analytical skills to measure performance, identify improvements, and optimize
Direct experience with Braze or Iterable required
Proven track record managing and optimizing campaigns through data-driven insights
Strong project management and organizational skills
Occasional travel may be required for team or cross-functional meetings

Benefits

Comp & perks

Medical, dental, and vision coverage
Mental wellbeing support and wellness programs
401(k)
Health Savings Account (HSA)
Flexible Spending Accounts (FSA) for medical and dependent care
Life and disability insurance
Uncapped paid time off
Enhanced parental leave
Employee Assistance Program (EAP)
Health Advocate services
Telehealth services
Mentorship programs
Opportunities for career growth and internal mobility
Monthly Tech Stipend
One-time home office setup reimbursement
Volunteer time off
Commuter benefits
Employee focused programs
Discretionary target cash bonuses
Restricted stock units (subject to Board Approval)