Paid Social Marketing Manager – E-Commerce

Evolve Digital GmbH

. Plan and manage paid social campaigns on Meta and TikTok .

Posted 10/27/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns on Meta and TikTok, with a strong focus on scaling e-commerce accounts and maximizing profitability through data-driven strategies. Proficient in client management and collaboration with creative teams to develop compelling ad content and effective sales psychology.

Highest-signal resume keywords

Paid Social Campaign ManagementE-Commerce Account ScalingMeta Business ManagerTikTok Ads ManagerData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ROAS OptimizationPOAS OptimizationCAC ManagementUGC DevelopmentDirect-Response MechanismsPerformance Data EvaluationSales Psychology CollaborationSOP DevelopmentClient ConsultingTechnical Leadership

Soft Skills

Strong Sense of OwnershipMotivation to Lead

Tools & Technologies

Triple WhaleTracifyAdmetrics

Certifications & Qualifications

Meta Blueprint Certification

Industry Keywords

Paid Social ExperienceHigh Five-Figure BudgetsSix-Figure BudgetsE-Commerce MarketingClient Management

About the role

Key responsibilities & impact

Plan and manage paid social campaigns on Meta and TikTok
Develop scalable strategies for ROAS, POAS, and CAC
Optimize campaigns on a daily basis
Scale accounts to high five-figure and six-figure monthly budgets
Optimize for profitability rather than ad spend
Evaluate initiatives based on performance data
Develop UGC and founder ad concepts with the Creative Team
Contribute to advertorial copy and scripts
Collaborate with copywriters on sales psychology
Continuously test hooks, formats, and narratives
Analyze campaign data weekly
Conduct client reporting and provide holistic client consulting
Further develop social ads through SOPs and quality management
Take on technical leadership of the team over time

Requirements

What you’ll need

At least three years of paid social experience as a primary channel
Proven experience scaling e-commerce accounts to high five-figure and six-figure monthly budgets
Degree or vocational training in marketing or e-commerce
Meta Blueprint certification is a plus
In-depth knowledge of Meta Business Manager
Experience with TikTok Ads Manager is preferred
Proficiency with tracking tools such as Triple Whale, Tracify, or admetrics
Understanding of direct-response mechanisms, UGC formats, and founder ads
Confident working with margins, contribution margin, retention, CAC, and POAS
Practical experience deriving actionable recommendations from data
Experience managing clients and independently overseeing multiple accounts
Native-level German
Fluent English
Strong sense of ownership and motivation to lead a team in the future

Benefits

Comp & perks

30 days of vacation
Team events and workations twice a year, held in person at changing locations
Weekly team recaps and coffee chats
Company pension scheme
Company bike program
Corporate fitness membership through Wellpass
€50 monthly tax-free benefit provided as a voucher of your choice
Laptop of your choice and high-quality home office equipment
Professional development budget, along with access to internal and external resources and mentors
Full access to the internal AI stack