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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing influencer marketing and social media campaigns, with a strong focus on client relationship management, budget oversight, and performance analysis. Capable of leading creative strategies and guiding junior team members while optimizing content and campaign effectiveness.
Highest-signal resume keywords
Influencer MarketingSocial Media Campaign ManagementClient Relationship ManagementBudget ManagementPerformance Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementContent DevelopmentKPI ManagementContract NegotiationCreative Development
Soft Skills
Problem-SolvingOrganizational SkillsClient ManagementCreative ThinkingLeadership
Tools & Technologies
BrandWatchMetaTikTokInstagramLinkedIn
Industry Keywords
Influencer OutreachOrganic Social WorkflowsPaid AmplificationTrend MonitoringContent Calendar Creation
About the role
Key responsibilities & impact- Manage day-to-day client interactions and provide excellent client service
- Lead and execute consumer-first, results-driven client strategies and brand campaigns
- Own and maintain account budget trackers
- Support new business development and assist with new business presentations
- Manage and guide junior team members across all levels of the business
- Manage influencer and organic social workflows across accounts and junior teams
- Manage influencer-related vendors, talent agents, and influencer agencies
- Strategize, ideate, and execute influencer campaigns
- Conduct influencer outreach, campaign management, and performance tracking
- Build relationships with influencers, content creators, and industry leaders
- Negotiate influencer partnerships aligned with client goals
- Manage influencer campaigns involving nano/micro-influencers, key-opinion leaders, macro influencers, and celebrity spokespeople
- Lead collaborative content development for contracted social campaigns and earned coverage
- Assist with organic social media strategy development and implementation
- Create social media content calendars, copywriting, design briefs, and multimedia assets
- Monitor trends, algorithms, and best practices to optimize content performance
- Support paid campaigns across Meta, TikTok, Instagram, and LinkedIn
- Provide reports and audience and creative insights, and lead client reviews
- Advise on paid amplification of influencer campaigns
- Source and vet influencer prospects using BrandWatch, social platforms, internal rosters, and relationships
- Manage influencer contract negotiations and coordinate with legal teams
- Oversee content concepting, storyboarding, copywriting, creative development, and deliverable execution
- Manage KPI communication, progress reviews, and strategic adjustments
- Oversee measurement and reporting, analyze metrics, and optimize ongoing and future efforts
- Monitor influencer and social media industry trends and identify marketing opportunities
Requirements
What you’ll need- Proven track record of executing and generating results specifically for influencer marketing and social media campaigns
- Creative and goal-oriented mindset for influencer and social media work
- Analytical outlook
- Excellent problem-solving, organizational, and client management skills
- Ability to actively contribute creative, client-facing ideas
- Strong ownership across all aspects of account management
- Ability to manage day-to-day client interactions and serve as a primary point of contact
- Ability to lead and execute consumer-first, results-driven client strategies and brand campaigns
- Ability to manage ongoing account budgets accurately and accountably
- Ability to support new business development and prepare new business presentations
- Ability to manage and guide junior team members
- Experience managing influencer and organic social workflows and influencer-related vendors, agents, or agencies
- Experience with influencer outreach, campaign management, performance tracking, contracting, content management, paid amplification, KPI management, measurement, and reporting
- Experience using BrandWatch, social platforms, and internal rosters for influencer identification and vetting
- Ability to monitor social media trends, algorithms, and best practices
- Experience supporting paid campaigns on Meta, TikTok, Instagram, and LinkedIn
Benefits
Comp & perks- Performance-based spot bonus program
- Generous contribution to healthcare, dental, and vision plans
- 401K with company match and profit-sharing opportunities
- Shareholder program eligibility at 3+ years of tenure
- Flexible PTO, Summer Fridays, and generous company holiday schedule
- Summer WFH Program
- Commuter benefits + FSA
- Cell phone reimbursement
- $1,000 annual medical & wellness reimbursement
- $20,000 family planning & life event benefit (covers family planning, gender-affirming care, and pet adoption)
- Paid reproductive loss leave
- Paid parental leave
- Paid caregiver leave
- Paid volunteer days
- Learning and development opportunities
- Relocation assistance is not provided
